New Pinterest Shop collection launches with Black-owned beauty and fashion businesses

The Pinterest Shop

To celebrate National Black Business Month, Pinterest has launched a brand new Pinterest Shop collection featuring 20+ Black-owned fashion and beauty businesses with 600+ products. With searches for “Black-owned business” up 13x*, Pinterest is making it easier to discover and shop unique products from these mission-driven brands.

Visit the Pinterest Shop to find businesses like lemlem, Studio One Eighty Nine, MahnalThe FolkloreCeylon and Beauty Bakerie. Each product is a shoppable Product Pin that links directly to the respective store’s online checkout, so you can buy in a few clicks. To mark the launch, supermodel Liya Kebede has curated a board of her favorite picks from her sustainable fashion label, lemlem, with women's artisan-driven resort wear made in Africa. 

Today’s businesses follow previous collections — the first, launched in November featured small brands to shop for the holidays and the most recent edit in April featured small sustainable brands timed to Earth Day. 

You can find high-resolution images here.

A look at some of the brands


lemlem is a women's artisan-driven resortwear brand made in Africa committed to elevating artisanship and expanding production and jobs across Africa. Supermodel Liya Kebede was inspired to launch the brand following a trip to her native Ethiopia where she met a group of traditional weavers who no longer had a market for their craft. lemlem is committed to helping women thrive through its support for lemlem Foundation.

Andrea Iyamah is a global brand strongly inspired by color, ethnic cultures and nature. Andrea Iyamah caters to the fashionable across borders who are confident, adventurous and unafraid of pieces designed with a statement. 

Studio One Eighty Nine, co-founded by Rosario Dawson and Abrima Erwiah, works with African artisanal communities that specialize in traditional craftsmanship techniques. Studio One Eighty Nine focuses on empowerment, creating jobs and supporting education and skills training.

Inspired by the natural beauty of Ghana, Nana Boateng Osei founded the sustainable eyewear brand Bôhten Eyewear. Through crafted functional frames made from reclaimed wood sourced from West Africa, they support their mission to be just a little greener every day. 

The Folklore is an innovative online retail concept store that stocks emerging designer brands from Africa and the diaspora. Their carefully curated product-line reflects the diversity of Africa's contemporary urban landscapes and design aesthetic. 

Kahmune is a luxury women's footwear line designed in 10 skin tone hues to ensure no woman has difficulty finding a skin tone shoe, regardless of her complexion. Ethically sourced and sustainable, Kahmune proudly presents all women with a true nude option.

STUZO CLOTHINGs mission is to create a space where all are welcome without judgment. STUZO’s pieces are gender free because clothes don’t have any organs last time we checked. 

Nolaskinsentials was created when founder, Jane Ormon, noticed her own skin issues were not being catered to, so she created Nolaskinsentials, a vegan, cruelty-free skincare brand created for skin with melanin.

UOMA Beauty exists to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us. UOMA Beauty is rebellious, innovative and created for all.

MFMG Cosmetics is a cruelty-free & paraben-free beauty brand that develops and curates cosmetics tailored to multicultural beauty consumers.

Cashmere Nicole founded Beauty Bakerie during a challenging fight with breast cancer. Cashmere became extremely health conscious and research-driven, and the Beauty Bakerie brand is a direct reflection of Cashmere’s passion for high quality, healthy ingredients that enhance the beauty in everyone.

Do you have a small business and want to be included in the next Pinterest Shop? Share your story with us!


*All trends are calculated by comparing global normalized searches in June 2019 to June 2020