Phone screen with Pinterest app.

UPDATED 10/5/15: We announced new Buyable Pins integration with Bigcommerce, IBM Websphere and Magento.

Earlier this month, we announced buyable Pins—the simple, secure way to buy your favorite products on Pinterest. Today, we’re excited to start rolling them out to U.S. Pinners on iPhone and iPad.

Here’s a quick look at how everything works.

Blue means you can buy

You’ll start seeing buyable Pins all over Pinterest—in your home feed, on boards you love, and in search results. When you spot a Pin with a blue price, that means you can buy it.

Say you’re on the hunt for a new jacket. Try a search, then swipe through all the buyable Pins at the top of your search results. Filter by price to hone in on the right Pin for you.

You can even compare all your color choices, right in the Pin itself. Not ready to buy yet? Pin your favorite option and come back to it later.

New ways to shop

If you’re just browsing, tap over to the new Shop our picks category where you’ll find some of the best, hand-picked products on Pinterest. To see all the latest buyable Pins, check out theShop category.


Designed for your phone

When you’re ready to check out, tap Buy it and pay with Apple Pay or a credit card, right in the app. Once you enter your personal info, we’ll save it so you don’t have to enter it in again next time. In just a few more taps, your purchase will be on its way to your doorstep and you’ll be right back to Pinning.

Shop millions of Pins

In the next few weeks, 30 million Pins all over Pinterest will become buyable. You’ll soon find products from brands like Macy’sNeiman Marcus and Nordstrom, retailers powered by Demandware like Michaels and Gardener’s Supply Company, and thousands of Shopify stores like Poler Outdoor Stuff and SOBU.

To see all the buyable Pins from a specific store, just visit their Pinterest profile, then tap the new Shop Pins button right on their profile.

Want to learn about buyable Pins for your business? Visit our business site.


Now available on iPhone and iPad

We’re rolling buyable Pins out to iPhone and iPad over the coming weeks. Update your appto make sure that you’ve got the latest version (and we’ll send an email to let you know when you have access). For all you Android and desktop Pinners, we’re working hard to get you buyable Pins in future releases.

Buyable Pins are just another way to bring the creative ideas you find on Pinterest to life, and we can’t wait to see what you’ll do with them. Happy shopping!


Michael Yamartino, Head of Commerce, currently Pinning to Faves

Looking for the press kit?