Celebrating the 200 million people of Pinterest

When we launched Pinterest in 2010, we were floored by how many people flocked to the site to find new ideas for their lives. As it turns out, curiosity and the desire to try new things are universal. Every year, more and more people come to Pinterest to explore their unique interests and tastes. Now people from all walks of life and all corners of the world use it to discover and do what they love. 

As of today, more than 200 million people use Pinterest every month. That’s two hundred million people discovering new ideas and trying them in their real lives, from Salt Lake City to Rio to Tokyo. We’ve grown nearly 40 percent since last year, and more than half of all Pinners live outside the U.S.—if Pinland were a country, it’d be the 7th largest in the world! 

You’ve helped build Pinterest’s giant collection of more than 100 billion ideas, and you’ve dreamed up some of our best features. To thank you for helping us get here, we’re doing a few things we hope you’ll love.

200 million users

Features you’ve always wanted

Get ready for a slew of new features inspired by you. You’ve told us what you want to see next, so we’re building them—it’s that simple. We started with pinch-to-zoom, and there’s much more to come.

While we aren’t spilling all the beans today, the first feature on the list is sure to knock your socks off. 

Board sections are coming

We’ve just started testing one of the features you’ve wanted the most: boards within boards. Soon you’ll be able to add sections to your boards, making it easy to organize Pins the way you want to. This means you can save all your ideas to a single board, organize into sections, and easily find them later. 

If you don’t have access to sections just yet, hang tight. We plan on making them available to everyone once we’re done testing them out.

Early access to the latest from Pinterest

In the next few weeks, we’ll be inviting Pinners to help us test our newest ideas. For helping us out, you’ll get access to some of our most highly anticipated and requested features before anyone else. Stay tuned for an update about how to snag an invite.

Pinterest wouldn’t be here without you, and we hope to thank you with these Pinner-inspired features. We can’t wait to show you what we’re cooking up.

Thank you so much for being here—all two hundred million of you.

Evan Sharp, currently saving ideas to Materials