Guided Search on Pinterest.

Search engines are great for answering specific questions—the weather in Manchester or the capital of Peru—but Pinterest can help with the questions that have more than one right answer. Where’s your next holiday or what’s for dinner tonight? With so many possibilities, you might not know the best one till you see it.


To help you find the best ideas, today we’re introducing Guided Search. It’s made for exploring, whether you know exactly what you want, or you’re just starting to look around. There are more than 750 million boards with 30 billion Pins hand-picked by travelers, foodies, and other Pinners, so the right idea is just a few taps away.

Visual guides help you along

Now when you search for something (road trips, running, summer BBQ), descriptive guides will help you sift through all the good ideas from other Pinners. Scroll through the guides and tap any that look interesting to steer your search in the right direction.

Say you’re looking for plants to green up your flat, guides help you get more specific—indoors, shade, succulents—so you can hone in on the ones that suit your space.

Or when it’s time for your next haircut, search by specific styles—for redheads, curly hair, layers—to find your next look.


Discover a few unexpected surprises

The guides are there to get you where you want to go, but the best part is leaving a little room for serendipity. Exploring getaway ideas might lead you to a treehouse adventure, a motorcycle trip down the coast, or maybe even something else you didn’t know you were looking for. You might be surprised where you end up!

We’re rolling this out on mobile in English to start, and then on web and everywhere else around the world soon. Learn more, get the app for iPhone, iPad or Android to give it a try.


—Hui Xu, Head of Discovery Team, Currently pinning to Homemade Food