Introducing 'Interests', the new iOS widget that helps you discover fresh content right from your home screen


As the home for inspiration, Pinterest receives more than 450 million monthly visitors, looking to get inspired and find ideas, from new recipes to fitness routines, fresh style, home décor suggestions and more. 

Today, we’re introducing 'Interests', our newest widget option for iOS, where Pinners can choose their top interests and have fresh content served to them daily, right on their home screen.

Pinners will be able to select from a range of interests including:

  • Home décor
  • Food
  • Men’s and women’s fashion
  • Quotes

Since launching the iOS widget in October, we’ve seen more than 2M users around the world add the Pinterest widget to their home screens.* People come to Pinterest for a positive and inspirational experience, so with this update, we’re making it even easier for them to access the content that they love most and get a daily dose of inspiration and ideas. 

To download the 'Interests' iOS widget to your home screen:

  • Make sure that you are on the latest version of iOS
  • Long-press an open space on your home screen 
  • Select the (+) icon to add a widget
  • Choose the Pinterest widget
  • Select 'Interests' 
  • Press (+) Add widget
  • Select the Pinterest widget on your home screen
  • Choose your favourite interest from the list 
  • Select the update cadence
  • Enjoy your favourite content!

The new widget is available now to Pinners around the world.



*Pinterest internal data, global, the total # of users since the launch on Oct 25th, 2020