Introducing the Following tab

Today we’re starting to roll out the Following tab – a place focused entirely on the people and boards you follow on Pinterest.

One of the best ways to discover new ideas is to see what people and brands who share your taste are saving. By introducing the Following tab, it’s now easy to see the latest Pins from all of the people you follow, in the order they save them.

Talking to Pinners, we found that some people only wanted recommendations, while others liked to curate their feed – and most people wanted both options. Now you have the choice to be inspired through personalised recommendations in your home feed, or switch over to a tab dedicated to the latest Pins from people you follow.

You can see and control who you follow by tapping the “+” button at the top of the Following tab. There, you can also discover more people to follow based on your interests, and unfollow anything that’s no longer relevant.

The Following tab will be available to everyone over the next few weeks. We start rolling it out today on pinterest.com, and in our apps for iOS (version 6.46) and Android (version 6.56).