Pinterest categories

The new year is off to a roaring start, and everyone here at Pinterest is already hard at work on all the things we have planned for 2014. At the top of our list is creating new ways to discover Pins for all your projects and interests.

Last week, we made it easier to find recipes that match your tastes. Today we’re starting to roll out a sneak preview of a new tool we’re calling Interests. Here you can explore interests specially designed to help you find Pins you like.

For example, if you’re curious about traveling, more travel Pins is a good place to start. If you’re really into something specific like travel in New York City, we’ll show you some great Pins we think you may like.

Pinterest UI

Pinterest UI

To give your new interests a try, visit Pinterest on your desktop browser and select “Preview! Explore Interests” in the categories menu. We’ll be rolling this out to mobile and everyone around the world soon.

Discover more interesting Pins

Before today, all the billions of Pins on Pinterest were organised into just a handful of broad categories. So if you were browsing for ideas for your yard, you had to go somewhere like “Gardening” and sift through all the Pins. If you’ve collected lots of Pins that show climbing plants and wall ferns, your interests page might recommend vertical gardens for you to check out.

We’re working hard to make Pinterest as relevant as possible for each person so it can be a place you can find and save all of the things you love, even if you didn’t even know you were looking for them. This is just the beginning of bringing you more great experiences for your unique interests.

There’s more to see each time you visit

Your interests on Pinterest change over time, just like they do in real life. The more you use Pinterest, the better things get.

Keep in mind that this is still just a preview. You may see a few interests here and there that aren’t quite your thing, but rest assured that improvements are already in the works. If there’s something specific you’d like to see, we’re all ears!

-Ningning, Engineering, currently posting to Beautiful Path