New ways to shop on Pinterest and discover retailers of all sizes


In the last two weeks, searches for “support small businesses” on Pinterest are up 5X compared to the prior two weeks. With so many looking for online shopping inspiration, we’re making Pinterest more shoppable, particularly when it comes to home and fashion. 

And, as many people find themselves working from home, Pinners are searching for ways to furnish and organise their new workspace, with a 425% increase in “working from home office”. People are also shopping for others in their life. In the past two weeks, there’s been a 5X increase in searches for “gifts for neighbours” and searches for “postable gifts” have increased 4X, while there’s been a 13X increase in “virtual gift ideas” searches compared to the same time last year.

One of the ways we think we can help Pinners explore products for themselves, their home or loved ones is by making it easier to discover new brands, while bringing traffic to retailers small and big, like Ruggable, Room and Board, Filson, The Citizenry, Made Trade, and Ansel & Ivy. 97% of searches on Pinterest are unbranded, meaning people come to Pinterest to shop for generic terms and not specific brands, levelling the playing field for businesses of all sizes to be discovered.

Today we’re announcing new ways to shop right from Pins, on boards, from search, and through new browsable recommendations for home decor.


  • Shoppable Ideas: For Pinners in the UK, it's now easier to shop the ideas you find on Pinterest. When users close up on a Pin, they'll see a "more to shop" section, which features product Pins from UK retailers in the local currency.
  • Shop from search: Beginning to roll out today in the US, a new shop section will appear on search, making it easy to shop in-stock products from a range of retailers when searching for terms like “spring outfits", "office decor", and "kitchen remodel". We’ve also added price and brand filters to the experience.
  • Shop from a board: When a Pinner visits their home decor or fashion board in the US, they’ll now see a Shop section that shows products from or inspired by the Pins on their board. Just as if a shopping list has been created for their boards, Pinners will see in-stock products based on what they’ve been saving for a room or look. 
  • Shop from Pins: We’ve made updates to visual search to make more products shoppable within Pins. Just click “shop similar” to see related in-stock products for looks and rooms. 
  • Style guides: When searching for home-related terms like “living room ideas”, browsable style guides will appear for home ideas in popular styles like mid-century, contemporary and rustic. These visual recommendations make it possible to explore trending styles and taste even when you don’t have the words to describe what you’re looking for. It’s like having an interior designer right in the search tab. 


We’re also working to make it easy to shop from retailers who have met our guidelines for a trusted experience, which is why we recently launched the Verified Merchant program in the US. Now, Pinners will see a blue checkmark on the profiles of the growing number of verified merchants.

And, we’re continuing to make improvements to shopping on Pinterest, and have increased the number of shoppable Product Pins by 2.5x since last year, while driving a total increase in traffic to retailers by 2.3x. The number of Pinners engaging with shopping on Pinterest has increased 44% year over year. 


These new shopping features are rolling out today in the U.S. and the UK, with more countries to come in the future.

To provide more insights into the evolution of retail and the unique value of Pinterest shoppers, Pinterest Head of Global Retail Strategy Amy Vener will lead a webinar on Thursday, April 16th at 3:30pm BST with special guests from leading retailers. Learn more here. Stay tuned for more features and ways to find success on Pinterest.

Looking for more inspiration while you’re home? Check out the Stay Safe, Stay Inspired board from Pinterest. 


Percent increases are calculated using global searches over the last two weeks (3/4/20 - 3/17/20) compared to the two weeks prior (2/19/20 - 3/3/20).

Pinterest internal data, February 2020