Pinterest 100: The top trends to inspire and try in 2020


Peek into the future with the top Pinterest trends for 2020. 

When Pinners want new ideas, they come to Pinterest first. It’s where they get inspiration, find new dreams and plan for what matters most. And every time that someone searches on Pinterest, they’re thinking about what they want to try next. 

Multiply that behaviour by the more than 320 million people using Pinterest all over the world and you get a unique insight into emerging trends. The Pinterest 100 is our annual report showing what’s next, with ideas across categories including food, home, style, beauty, travel and family. This year, we organised the trends into ten themes that show broader cultural shifts and changes in consumer behaviour. 

So how do we pick the trends? First, we compared global search volumes from August 2017 to July 2018 with those of August 2018 to July 2019. Then, we identified 100 topics with significant search volumes and consistent, upward growth, which we grouped into the ten cultural shifts. 

You’ll find all the themes and trends right here, or you can delve even deeper on our dedicated site. Be curious, see what interests you and start planning for the year ahead. And who knows, maybe you’ll even find some things that you want to try for yourself. 

Beyond binary

From flexible pronouns to unisex nurseries, a more accepting view of gender identity is on the rise. People are looking for more gender-neutral options for both everyday needs and milestone events. In response, more companies all over the world are launching inclusive products that steer clear of gendered labels and colours, such as Mattel’s new gender-neutral Creatable World dolls, customisable and inclusive without gender limitations. 

Of all age groups, Gen Z tends to expect more gender-neutral options. For example, 59% of Gen Zers expect to see gender-neutral options on forms, compared to 40% of Boomers.



  • Gender-neutral names: More and more parents are picking names that work well for boys, girls or non-binary bundles of joy. (Gender-neutral names list, +301%)

  • Unisex children's clothes: Children's colours aren't limited to just pink or blue. There's a whole rainbow of options – let them wear whatever they want. (Unisex gender-neutral children's clothes, +119%) 

  • Gender-neutral party ideas: Instead of more traditional children’s party themes, such as 'princess' or 'ninja' parties, try rocketing into space or swinging through the jungle. (Gender-neutral party themes, +35%) 

  • Every-child playrooms: Everything that you need – books, toys, tents – for building a gender-neutral space for your child to play and learn in. (Children's playroom ideas gender-neutral, +75%)

  • Unisex nurseries: Maybe you’re waiting to find out your baby's gender. Or maybe you want to avoid gender-conforming stereotypes. Either way! (Unisex nursery gender-neutral, +527%)

  • Androgynous wedding wear: If puffy dresses aren’t quite your scene, there are plenty of other options. (Androgynous wedding dress, +51%)

  • Tuxedo dresses: Tuxedo dresses. White-lace suits. Pies instead of cake. Do whatever you want. It’s your big day! (Tuxedo dress, +99%)

  • Gender-neutral haircut: Stylish cuts for curly hair, wavy hair, straight hair, grey hair and anything in-between. (Gender-neutral haircut, +625%)

  • Inclusive educational posters: Celebrate diversity with educational tools that teach fairness and inclusivity. (Inclusive education posters, +91%)

  • Androgynous flags: Whatever you’re about, there’s a flag for that. Fly it high and wave it proud. (Androgyne flag, +33%).

Conscious consumption

A push for more eco-friendly habits is changing how we live – from everyday choices to life’s biggest milestones. There’s a shift towards more conscious consumption as people re-evaluate their impact. For many, that means using fewer products, and more sustainable ones at that, as well as keeping an eye on waste. 

People expect businesses to do their part too. In a Nielsen study, 81% of people strongly agreed that companies should help to improve the environment. People around the world are demanding action on areas such as climate change, with individual steps that can lead to a massive impact. 


  • Protest posters: From humorous takes to hard-hitting facts, there’s a climate-change poster for everyone. (Climate-change protest signs, +5961%)

  • Low-waste living: Talking rubbish is trending – in a good way. People want easy tips to cut back on waste. (Low-waste lifestyle, +446%)

  • Product swaps: It’s easy to be green. Try buying glass instead of plastic, or swapping out paper for fabric serviettes. (Eco-friendly swaps, +172%) 

  • Thrifted home décor: Keep furniture out of the landfill by filling your home with thrifted décor. (Thrifted home décor, +308%) 

  • Ocean-rubbish art: Turn ocean pollution into art that makes a splash. (Ocean-rubbish art, +39%) 

  • Thrifted wedding dresses: Score a recycled dress, and save your 'something new' for something else. (Thrifted wedding dress, +41%)

  • Solar light crafts: Light up your garden with these whimsical, energy-efficient designs. (Solar light crafts, +427%)

  • Secondhand fashion: Mix and match secondhand finds for a fresh new look. (Secondhand fashion, +38%) 

  • Low-waste weddings: Say 'I do' to sustainability and prioritise eco-friendly choices for your big day. (Low-waste wedding, +235%)

  • Thrift-shop crafts: Get crafty with thrift-shop finds to create one-of-a-kind art or homemade gifts. (Thrift-shop crafts, +2276%)

Finding balance

When you hear the word 'wellness', you might think of luxurious spas or relaxing getaways. But next year, people will be thinking about wellness in a more everyday way, as they look for easy habits to counter anxiety, stress and burnout. 

Everyone’s routine looks different. Maybe you turn to journaling, or maybe you’re more of a dance-around-the room kind of person. Whatever your style, there are lots of easy ways to get a daily dose of positive vibes.


  • Self-discovery journal prompts: Get-to-know-yourself prompts to help kick-start a regular journaling routine. (Self-discovery journal prompts, +147%)

  • Social-media detox: Take a break from the Like-ing, and spend some time doing things that you love instead. (Social-media detox, +314%)

  • Embrace being single: Empowering tips and quotes to make your solo journey a true party of one. (Embrace being single, +49%)

  • Chicory root: Move the coffee to the backburner and try a steaming anti-inflammatory mug of chicory root instead. (Chicory root benefits, +91%)

  • Art therapy activities: Discover colourfully creative ways to feel more grounded and less stressed. (Art therapy activities, +444%) 

  • Sea moss: Looking for a new addition to vegan meals? Sea moss is the latest ingredient to try in your next smoothie or juice recipe. (Sea moss benefits, +380%)

  • Mood-booster playlists: Press play on everybody’s favourite songs for getting you moving and improving your mood. (Mood-booster playlist, +85%)

  • Ylang ylang oil: People are saying 'Yes, yes!' to ylang ylang aromatherapy for a calming, relaxing effect. (Ylang ylang essential oil benefits, +91%)

  • Feng-shui décor: Tap into age-old design principles intended to de-stress and re-energise your living space. (Feng-shui décor, +137%)Cucumber juice: Grab a 'cuke' and smile, with all kinds of tasty and healthful recipes to choose from. (Cucumber juice benefits, +99%)

Home hub

Sure, home is where the heart is. But now it’s also where your office is… and your gym… and maybe even your waterfall. Thanks to new technology and flexible office policies, it’s never been easier to never leave home, which means big growth for industries like home décor, athleisure and delivery services. 

Take a conference call from the sofa, join a workout from your living room, then enjoy some home-brewed beer. Because these days, there’s truly no place like home.


  • Garden room: Nurture yourself with nature in your very own secret garden. (Garden room, +104%)

  • Indoor microgreens: Grow your own herbs and salad fixings, all year round, all right in your kitchen. (Microgreens growing indoor, +223%)

  • Work-from-home wear: Give the pajamas a rest. Even if you phone in to every meeting, you’ll feel like a boss if you dress like one. (Work-from-home outfit, +82%)

  • Granny pods: Keep your extended family members close… like right-in-the-back-garden close. (Granny pods back garden cottage, +159%) 

  • Audio rooms: Listen up! The ultimate surround-sound listening experience is calling your name. (Audio room, +803%) 

  • Homebrewing: All you need is the right beer gear and you’re ready to start crafting your own cold ones. (Brewing equipment, +411%) 

  • Indoor water fountains: Soothe yourself with the gentle trickling of your own indoor pond, fountain or waterfall. (Indoor water fountains, +917%)

  • Home cinemas: Popcorn? Tick. Drinks? Tick. Multi-tiered recliner bleacher seating for ten? Tick! (Home cinema design, +368%)

  • Coffee stations: Clear out some space on your counter for your very own high-end altar to caffeine. (Home coffee stations, +751%)

  • Homemade baby food: Blend up something toothsome and nutritious for that bouncing baby – no teeth required. (Homemade baby foods, 379%)

Internationally inspired

The world feels smaller than ever as people trade influences and traditions every which way. These days, you don’t need a passport to get hands-on with other cultures. Artisans, chefs and everyday people alike are using digital media to share their stories. Their tales of heritage and tradition criss-cross the globe, inspiring others to go and try something new. 

And if you do have a passport, there are more opportunities than ever to learn straight from the source. Today’s globetrotters are prioritising meaningful activities, like cooking classes and artisan visits. Once they return home, they’re trying to recreate those experiences on their plates and on their walls.



  • Spanish bathrooms Spanish baños are steaming up – from the distinct archways down to the decorative tile. (Particularly popular in: India, Philippines) (Spanish-style bathrooms, +309%)

  • Indian living roomsLiven up your living space with oversized sculptures, shining brass and bright colours. (Particularly popular in: US, UK) (Indian living rooms, +2,080)

  • French antiquesSay 'oui' to antique French accents – think patinated mirrors and farm linens. (Particularly popular in: Iran, Egypt) (French antiques, +384%) 

  • Australian landscapingGive Australian gardening a go with drought-tolerant grasses and kangaroo paw ferns. (Particularly popular in: South Africa, Canada) (Australian garden landscaping, +781%)

  • Japanese tubsSoak in the still, deep waters of your very own Japanese soaking tub. (Particularly popular in: Australia, New Zealand) (Japanese soaking tubs, +563%) 

  • Macedonian mealsSend your stomach to the Balkans with kebapi (sausages) and tavche gravche (baked beans). (Particularly popular in: Australia, Germany) (Macedonian food, +509%) 

  • Filipino desserts People are flipping for sweet Filipino fare, with tastes of coconut, banana and purple ube. (Particularly popular in: UAE, Saudi Arabia) (Filipino desserts, +76%) 

  • Arabic treatsEverybody’s all in for Arabic desserts, from date balls to rose water milk puddings. (Particularly popular in: Algeria, Canada) (Arabic sweets, +407%) 

  • West African recipesDish up some satisfyingly spicy West African stews, soups and porridges. (Particularly popular in: France, Germany) (West African food, +311%) 

  • Kerala breakfast ideasGet going with an Indian breakfast of coconut appam pancakes and a side of chutney or curry. (Particularly popular in: Malaysia, Sri Lanka) (Kerala food breakfast, +78%)

Pampered pets

People treat their pets just like their human family. Or in some cases… even better. Pet pampering is reaching all-time highs. We’re talking farm-to-table dog food, pet playgrounds and even feline fashion. Increasingly, millennials who might be delaying traditional milestones like marriage are turning to fur babies for companionship. It’s not just puppy love: In the UK, more than 50% of pet parents aged 19–38 said that they’d prefer to cut expenses for themselves rather than cutting back on their pets. 

Expect to see more human-like habits come over to the pet world. After all, only the best for our pets!


  • Pet resorts: Send your furry offspring off to sit and stay in the lap of luxury. (Pet resort, +260%) 

  • Dog patios: Transform even the smallest patio or balcony into a luxurious dog-friendly oasis. (Dog patio ideas apartment, +131%)

  • Outdoor cat playgrounds: Create custom structures for your cat to claw, climb and silently judge you from. (Cat playground outdoor, +512%)

  • Dog toilets: Pee pits, patio potties and other ways for your pup to get some much-needed relief. (Dog toilet area garden, +214%)

  • Goat playhouses: Give your greatest-of-all-time goat friends some balancing practice with their very own climbing gym. (Goat playground ideas pallet playhouse, +150%)

  • Protective halos for blind dog: Bumper collars and halos are easy to DIY, and let blind dogs walk with confidence. (Blind dog halo DIY, +97%)

  • Pet fashion: Dapper dog, cat and goat styles for everything from Halloween to everyday wear. (Pet fashion, +199%)

  • Cat birthdays: Cat cakes, yarn décor and other feline-themed ways to get your party purring along. (Cat bday party ideas, +156%)

  • Cakes for dogs: Dog-safe pupcake recipes packed with wag-making ingredients, from peanut butter to meatloaf. (Dog-safe cake recipe, +167%)

  • Pet memorials: Celebrate your pet’s life with a tattoo, engraved ring or back-garden memorial. (Pet memorials, +261%)

Responsible travel

It’s time for a travel tune-up. Like many industries, tourism is reaching an eco-conscious crossroad as people look to lessen their impact when exploring new places. For some travellers, that means monitoring their environmental impact. They’re embracing cleaner transport methods, or even taking staycations instead of long-distance getaways. For others, it’s more about their cultural impact including avoiding overcrowded hot spots and picking destinations with smaller tourist scenes. Look no further than Sweden, where they’ve coined new words for eco-friendly travel habits: Flyskam ('flying shame') and tagskryt ('train bragging'). 

People still seek adventure – they just want more responsible ways to make it happen. 


  • Train travel: Get your travel plans on track with your choice of eco-conscious, scenic train trips. (Train travel, +107%) 

  • Zero-waste travel essentials: Eco-minded travel products and packing tips for the earth-friendly world traveller. (Zero-waste travel essentials, +48%)

  • Staycations: One of the best ways for travellers to help save the planet? Stick close to home. (Weekend staycation, +38%)

  • Eco-friendly cities: Visit cities that are exploring how to do green-living right, and bring some ideas back home. (Eco city concept, +47%)

  • Eco-friendly travel: Discover smart new ways to reduce your carbon footprint as you globetrot. (Eco-friendly travel, +73%)

  • Agritourism: Entrepreneurial farmers are inviting folks to lend a helping hand, pick their own produce and maybe even stay the night. (Agritourism ideas, +57%) 

  • Learning holidays: Everything that you need to know as you gear up for a semester (or long holiday) studying abroad. (Abroad education, +32%)

  • Eco-structures: Treehouse retreats, biodomes, ecolodges and other unusual green-minded getaways. (Ecotourism architecture, +31%) 

  • Travel stories: Some of the best parts of travel are the stories that you get to share after you unpack. (Travel stories, +125%)

  • Reduced carbon footprint: Wherever you go, there are plenty of planet-loving things that you can do to reduce and reuse. (Reduce carbon footprint tips, +86%)


Hear that? That’s the call of the wild, urging you to go outside. Nature is the perfect antidote to digital fatigue, artificial lighting and sitting culture. Getting outside can lower stress and increase energy; whether you’re taking in the scenery, mastering survival skills or learning new outdoor hobbies. For others, even indoor plants feel like a breath of fresh air. So, if you’re a thrillseeker, or more of an 'eating outside counts' type, maybe it’s time to put down your screens and reconnect with the great outdoors.


  • Lake fishing: Pinterest is full of alluring ideas for how to catch a big one on your next lake trip. (Lake fishing tips, +274%)

  • Rockhounding: Rock your next road trip with a detour to go digging for geodes and gems. (Rockhounding, 185%) 

  • Rabbit hutches: Everything that you need to know to keep your bunnies calm and cool. (Rabbit hutches, +191%)

  • Nature travel: Go climb a rock, soak in a hot spring or hike through the woods – whatever comes naturally. (Nature travel, +253%)

  • Bushcraft camping: Fire starting, tin-can bread making and other wilderness survival skills to toughen up the whole family. (Bushcraft camping, +1,069%)

  • Northern lights: Get your once-in-a-lifetime glimpse of nature’s most surreal light show. (Aurora borealis northern lights, +90%)

  • Outdoor bars: Belly up to the bar, right in your own back garden. Sink, stove and meat spit included. (Outdoor kitchen bars, +2,795%)

  • Outdoor play areas: Tell the children to go and play (and dig, splash, slide…) outside. (Outdoor play areas, +550%)

  • Outdoors indoors: Floor-to-ceiling glass doors, sun rooms and more ways to let the sunshine in. (Bring outdoors inside, +108%)

  • Hiking fashion: Comfortable layers paired with boots that are made for walking – from forest floors to city streets. (Hiking fashion, 194%)

Space everything

Get ready for lift-off! For 2020, there’s a new kind of space race. Half a century after the first moon walk, space tourism is finally feeling real. As companies prepare for potential 2020 launch dates, people are getting lost in their outer-space daydreams. An extra boost comes from the current focus on STEM educational topics (science, technology, engineering and maths). Part-science, part-imagination, it’s the perfect topic for curious children. Whether you’re more into the scientific or the sci-fi-riffic, you’re sure to find something to love about this year’s take on space.


  • Astrology-themed parties: The stars are aligned to help you throw the perfect astrology-inspired celebration. (Astrology party theme, +247%)

  • Two the moon parties : Use moon puns and space jokes to celebrate your kid’s second year on earth. (Two the moon birthday party, +589%) 

  • Galaxy birthdays: Swirls of metallic purple, blue and black make for an out-of-this-world birthday theme. (Galaxy-themed birthday party, +341%)

  • Constellation crafts: Educational and entertaining, these clever crafts help children to learn about the constellations. (Pipe-cleaner constellations, +102%)

  • STEM activities: Use space’s coolness factor to get children excited about STEM skills. (STEM space activities for children, +135%)

  • Galaxy paintingStock up on acrylic paints to try your hand at this stellar DIY. (Easy galaxy painting, +157%)

  • NASA logosPretend that you’re part of the flight crew with a branded hoodie, hat or jumpsuit. (NASA hoodie, +106%) 

  • Constellation earringsDazzling doodads can turn your ears into glittering constellations. (Piercing ear constellation, +112% )

  • Space tattoosCombine geometric shapes with planets for ink that’s out of this world. (Geometric space tattoos, +267%)  

  • Planet make-upGo intergalactic with purple lip gloss, black lipstick or icy blue eyeshadow. (Planet make-up, +217%)

90s re-run

Forget partying like it’s 1999. These days, we’re living like it’s 1999. 

We’re seeing 90s references all over, from high-fashion runways to retro devices.   

For many, it’s a nostalgic rewind back to a more lighthearted era. As millennials get older, they’re reliving fond memories and bonding over shared experiences. Meanwhile, Gen Z is discovering 90s culture for the first time and putting their own twist on the trends. 

The obsession with all things 90s just keeps growing. So put on your bucket hat, grab a CD player and start living la vida 90s one more time.


  • 90s cartoons: Get ready for reboots: Classic 90s toons are filling up show line-ups. (90s cartoons, +227%)  

  • Hip-hop parties: 90s-themed parties are big for 2020, so get your getup ready. (90s outfit party hip-hop, +322%)  

  • Grunge fashion: This low-key style is riding high. Think combat boots, flannels and oversized outerwear. (90s fashion grunge, +292%)  

  • 90s music: We saw the sign – and it’s clear that 90s tunes are back in heavy rotation.(90s music artists, +165%)  

  • Lip gloss and liner: Put on your best 90s face with shiny lip gloss, lip liner and maybe even a touch of glitter. (Lip liner and gloss, +144%)  

  • Hair clips: Wing or butterfly, basic or bedazzled, hair clips add easy flair to your hair. (Hair clips 90s, +930%)

  • Y2K outfits: Make like it’s the new millennium with army pants, hip chains and logomania. (Y2K outfits, +669%) 

  • Braided hairstyles: Styles like chunky braids are back in a big way. (90s braids hairstyles, +329%)

  • 90s streetwear: Rock trainers, baby tees and hoodies from city streets to suburban sidewalks. (Streetwear 90s, +277%) 

  • Scrunchies: Scrunchies are getting a makeover with luxe materials (silk, leather) and fresh designs (think scrunchies as bows). (Hair scrunchie, +6,309%)

 Parker, K.; Graf, N.; and Igielnik, R. for Pew Research Center. Generation Z looks a lot like millennials on key social and political issues (January 2019).

2 Parker, K.; Graf, N.; and Igielnik, R. for Pew Research Center. Generation Z looks a lot like millennials on key social and political issues (January 2019).