Pinterest Predicts: The Soon-To-Be-Trending Report for 2021

This year, I planned my home renovation on Pinterest six months before we even called the contractor. I helped my daughter to pick her Hallowe'en costume in July. Now, I’m saving outfits for a capsule wardrobe months before coming out of quarantine. 

When it comes to making plans on Pinterest, I’m in good company. Today, 442 million people around the world use Pinterest to find tomorrow’s ideas. It’s a place to look forwards. This means that we know what's next. In fact, 8 out of 10 of our predictions for 2020 came true – despite it being the least predictable year in history.

That’s why I’m so excited to bring you this year’s Pinterest Predicts report, featuring 150+ trends that we expect to rise in 2021. This is not your typical year-end trend report. This is a not-yet-trending report. It's a window into the future from the platform where people go to plan it. From athflow and Japandi to skinimalism and vibey lights, if you haven’t heard of these trends before, well, that’s the whole point. 

And the audiences driving these predictions are as captivating as the trends themselves. Gen Z Pinners are fuelling the growth behind outside-the-box beauty trends like 'Indie beauty' and 'Rainbrows'. Millennials are behind the 'More door' trend, as they search for ways to optimise their home footprint. Gen X Pinners are the foodies on Pinterest, driving the searches behind 'Epic charcuterie', 'You’re the top chef' and 'Bland is banned'. And surprisingly, Boomers are driving the 'Nomad normal' and 'Getaway car' searches, as they seek both escape routes and escape spaces.

Gear up for a year of action. Pinners will be more than planners in 2021. They’ll be agents of change. The 150+ trends featured in Pinterest Predicts show how people are taking back control, taking back agency and taking action – for themselves, for their families, for their communities and for the world.  

Get ready to own the future.