Pinterest unveils its brand campaign “You just might surprise yourself”

Inspiration can strike in ways you never expected. You may have an interest in mid-century modernism, find maximalism and end up loving cluttercore. Through exploration, you can find and shape the things that you actually enjoy doing. Imagine a place where you go to plan and end up creating -- not for clout or performance, but for finding things that personally fulfill you. That’s Pinterest.

That journey of discovery and inspiration is the core of Pinterest’s newest brand campaign, “You just might surprise yourself.” The campaign defies the perception that Pinterest is just recipes, DIY projects and wedding dresses, and instead is an invitation to invest in discovering something new -- from disco eye makeup to indoor hydroculture to the japanese art of Kintsugi.

Here’s a peek at the campaign’s hero film ‘Discovery’:

Andréa Mallard, Chief Marketing Officer at Pinterest

“We all know time is our most precious resource and yet we give it up so freely to things that give us nothing in return. Pinterest is the invitation to reclaim some of that time. To explore with it, experiment with it and put purpose to how we spend it. As we think about how the next generation is manifesting every facet of their lives, this campaign emboldens them to do things that actually bring them joy.”

Pinterest enlisted award-winning creative agency, Droga5, to create a campaign that explores how Pinterest can expand people’s interests in ways they never saw coming. Global media agency Mediahub developed the media strategy and will manage the media buys, including Pinterest’s TV ad in the UK. The integrated campaign will run across the US and UK including high impact out-of-home, along with audio, podcast and provocative social ads.

This brand campaign accompanies a first-ever brand campaign in Japan also, launching this week focused on connecting with audiences and inspiring them to ‘find the ‘Pin’ on Pinterest to bring their own aspirations and projects to life.