Summer 2018 Fashion & Beauty Trends on Pinterest

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Say “bye bye!” to dark clothes and salon blow-drying for the next three months. Summer is here and it’s all about fun prints, bright colours and lazy-hair beauty hacks!

With over 21 billion fashion and 8 billion hair and beauty Pins, Pinterest is the perfect go-to for the ultimate summer style and beauty inspiration. We’ve rounded up some of the top trending looks and hacks to keep you feeling ultra-cool all summer long:


  • Beautiful in batik: Like watercolours for your clothes, batik prints (saves +406% YoY) are a fun way to add a spot of colour and patterns to your wardrobe!

  • Crop it like it’s hot: Whether your bottom half of choice is high-waisted shorts or a flowy skirt, cropped ribbed tops (saves +50% YoY) are a versatile way to show off that summer tan!

  • Aloha Friday: Why limit tropical prints (saves +182% YoY) to one day? Wear your fave florals all summer long!

  • Linen: Linen jumpsuits (saves +53% YoY) are the secret way to stay cool, comfy and stylish throughout the summer months!

  • Cover it up: Too hot with a jacket but too cold without it? Embroidered kimonos (saves +80% YoY) are the perfect way to cover up and still stay cool.

  • Orange is the new black: Orange (saves +190% YoY) is the colour of the summer! Work it into your summer styles with orange sunglasses (+154% since January 2018)!

  • Ditch the trousers: Wrap-around skirts (saves +152% YoY) are the easiest way to dress up any look this summer!

  • Go wide: Feel as light as a feather with wide leg crops – the fun colours and patterns are endless (saves +45% YoY)!


  • Square-toed: Dress up your summer BBQ look with square-toed shoes (saves +110% YoY)

  • Balmy weather ready: Slide into all things comfy and beachy cute especially since rattan shoes with a rustic flare are in (saves +98% YoY)!

  • Slide into summer: With styles made out of leather, plastic and fur, slide sandals (saves +44% YoY) are the perfect flats for summer shindigs.

  • Mules, Mules, Mules: No pedi, no problem! Espadrille mules (saves +67% YoY) are airy and lightweight, making them the ideal summer swap for trainer wearers.


  • Micro-sunglasses: From the catwalk to the boardwalk, it’s no surprise that micro-sunglasses (saves +1305% YoY) are majorly on the rise!

  • Dangle it: Acrylic earrings (saves +143% YoY) will give any outfit a touch of mermaid flare with their opaque, sea-glass feel!

  • Beach bag 2.0: It’s no wonder that woven handbags (saves +573% YoY) are on the rise! These totes are versatile enough to go to the beach, a hot summer pool party or a back garden BBQ!

  • Not your gran’s visor: Protect yourself from the sun while still looking chic AF with a wide brim visor (saves +98% YoY)

Hair & Beauty

  • No-bump bun: Rock a lazy-girl bun without ruining your salon blow-dry. Spiral hair ties (saves +2198% YoY) hold your hair up securely without leaving a kink in your locks!

  • Wet and wild hair: Go natural with air-dried hair (saves +166% YoY) and let the summer heat set those locks (psst… this is from our Pinterest 100 trends!).

  • Protect your parting: Love having a parting, but hate the inevitable burn? SPF hair mists (saves +52% YoY) are an easy way to keep your parting protected whilst you’re out in the sun.

  • Skin brightening win: Get your skin warm-weather ready and exfoliate with body polish (saves +199% YoY) to leave skin radiant.

  • SPF, please: Natural sunscreens (saves +121% YoY) are trending as people search for the perfect skin protector to layer under their make-up. Tinted sunscreens (+157%) are also a Pinner favourite as the summer creeps closer.

  • Save your smooch: Lip balms with SPF (saves +304% YoY) are a great way to keep lips hydrated and protected.

  • Au naturel: The right coverage is necessary as days heat up, and we’re seeing Pinners take a natural approach when it comes to their underarm essentials. Saves for natural deodorants (saves +116% YoY) are on the rise.