The Conran Shop and Pinterest collaborate to create an immersive and personalised shopping experience

Pinterest and The Conran Shop are collaborating to create an innovative, multi-faceted experience for consumers in celebration of London Design Festival, which will enable people to engage with the inspiration they see in-store and take action with a personalised shopping journey.

Blurring the boundaries between physical and digital worlds, Pinterest is partnering with The Conran Shop for the first time with a one-of-kind installation at The Conran Shop’s flagship Chelsea store in London. The collaboration offers customers an interactive journey through the world of design to discover new ideas to plan for and products to purchase.

Beginning with a landmark window display, the installation presents customers with a winding pathway lined with 1,600 red-topped ceramic Pins. This will lead visitors into the store to discover The Conran Shop’s broad product range, which includes new special editions designed with the expertise of a selection of renowned brands, including Vitra, Knoll and Carl Hansen & Søn.

Customers will be able to interact with the installation through Pinterest Pincodes, which will be featured on hero products throughout the store. Pinterest Pincodes are custom codes you scan with the camera in the Pinterest App to discover curated ideas, products and other content on Pinterest from brands such as The Conran Shop. Throughout the store, Pinterest Pincodes will be placed on designated hero products, which will lead customers to various boards created on The Conran Shop’s Pinterest profile that share more inspiration about these products and designers.

Customers will also be able to use their smartphones to explore the products and activate unique digital experiences via integrated Near-Field Communication (NFC) technology. The NFC tags, powered by printed-electronics specialist, Thinfilm, are activated by tapping a smartphone on a featured hero product, which will automatically be added to a bespoke ‘Conran Wishlist’ on the customer’s personal Pinterest board, presenting a unique opportunity to create, curate and share tailored mood boards whilst browsing the store.

With more than 200 million people using Pinterest every month around the world to discover and save ideas, and more than 17 billion home interiors Pins on the platform, Pinterest has become an unparalleled source of inspiration for people to discover and save new ideas for personalising their spaces. As a world-renowned curator of contemporary products and iconic designers, The Conran Shop performs a similar role in inspiring the offline world, making this an ideal partnership.

As a result of the collaboration, The Conran Shop will be able to open up the world of London Design Festival to the millions of people that seek inspiration on the platform every day, taking advantage of this new opportunity to curate innovative, engaging design content for The Conran Shop audience, and offer them a revolutionary way to plan and shop for their homes.