The Pinterest Halloween Report 2018

Dust off your witches' hats and clean out your cauldrons, because Halloween is just around the corner! From cobwebs to cat costumes, Pinterest has over 300 million Halloween ideas from all around the world:

Check out the rest of our Halloween Report to see more of this year’s top trending ideas.



Over half of all Halloween-related Pins are about costumes, so whether you’re looking for something for yourself, your friends or the kids, Pinterest has got you covered.


Solo costumes

Inspired by everything from films to animals, these costumes are perfect for those who want to take the spotlight this Halloween.


Costumes for couples

Double the costume means double the trouble! With the right partner, these creative costumes are fun to try:


Group costumes

These group costumes work for friends, family or colleagues.


Children's costumes

With these most searched-for children's costumes, the little ones are ready for trick or treat.


Halloween make-up

No costume is complete without a spot of make-up, especially if you want to dress up as Sally from The Nightmare Before Christmas (the most searched-for Halloween beauty look!).


Halloween décor

Want to make your house feel spooky? On Pinterest, there’s something for every space, big or small.



Scary snacks

On Pinterest, people save countless Halloween food ideas every year, so you’re guaranteed to find treats that your friends will eat up in no time.


*All trend percent increases are in searches from Aug 2017 to Aug 2018.

**Number of saves are from Jan 2018 until August 2018