The Pinterest Halloween Report 2018

Over half of all Halloween-related Pins are about costumes, so whether you’re looking for something for yourself, your friends or the kids, Pinterest has got you covered.

Solo costumes

Inspired by everything from films to animals, these costumes are perfect for those who want to take the spotlight this Halloween.

• Tonya Harding (+720%)

• Riverdale (+316%)

• 90s icons (+110%)

• Black Panther (+504%)

• Flamingo (+77%)

• Edna Mode (+669%)

• Mamma Mia (+1636%)

• Astrology inspired (+33%)

• Frida Kahlo (+55%)

• Cow (+680%)

Costumes for couples

Double the costume means double the trouble! With the right partner, these creative costumes are fun to try:

• Dessert (e.g. ice cream and candy floss) (+118%)

• Royal wedding: Harry and Meghan (+733%)

• Hollywood characters (+128%)

• Bandits (+245%)

• GLOW (Liberty Belle and Zoya the Destroya) (+186%)

Group costumes

These group costumes work for friends, family or colleagues.

• Avocado toast (+245%)

• The Incredibles (+392%)

• Dinosaur family (+803%)

• Neverland (+250%)

• Carnival (+188%)

Children's costumes

With these most searched-for children's costumes, the little ones are ready for trick or treat.

• Llama (+382%)

• Boss baby (+241%)

• Bubble tea (+567%)

• Lion (+121%)

• Old lady (+81%)

Halloween make-up

No costume is complete without a spot of make-up, especially if you want to dress up as Sally from The Nightmare Before Christmas (the most searched-for Halloween beauty look!).

• "Sally" (The Nightmare Before Christmas) (+91%)

• Celestial (+158%)

• Optical illusion (+75%)

• Fairy (+55%)

• Stitch nails (+32%)

• Spider's web (+71%)

• Pumpkin (+884%)

• Leopard print (+66%)

• Halloween stiletto nails (+51%)

Halloween décor

Want to make your house feel spooky? On Pinterest, there’s something for every space, big or small.

• Floating witch hat lights (+485%)

• Dry ice centrepiece (+280%)

• Drip candlestick holders (+33%)

• Mask walls (+95%)

• Skeleton flamingos (+140%)

• Spider eggs (+45%)

• Drip-painted pumpkins (+185%)

• Halloween string lights (black cats) (+301%)

• Spooky window silhouettes (+147%)

• Pumpkin lanterns (+324%)

• Halloween wreaths (+254%)

Scary snacks

On Pinterest, people save countless Halloween food ideas every year, so you’re guaranteed to find treats that your friends will eat up in no time.

• Jalapeño popper mummies (138k saves)

• Pumpkin chicken and rice-stuffed peppers (86k saves)

• Halloween pretzels (74k saves)

• Rotten devilled eggs (66k saves)

• Ghost peep brownies (65k saves)

• Graveyard party dip (63k saves)

• Frankenguac (13k saves)

• Broomstick pretzels (11k saves)

• Happy ghost sugar biscuits (11k saves)

• Mummy dogs (9k saves)

• Boo-nana pops (7k saves)

• Fog drinks (41k saves)

Methodology:

*All trend percent increases are in searches from Aug 2017 to Aug 2018.

**Number of saves are from Jan 2018 until August 2018