The Pinterest holiday gift guide: top giving inspiration this season


The year 2020 presented many unknowns, but what was clear was the excitement for the holiday season. While Pinners are always early in their planning for the holidays, this year blew past the typical month of June as searches for topics like “Christmas gift ideas” began peaking as early as April1. With people spending more time at home than ever before, an eagerness to spread joy (and splurge on self care), along with historical highs in online shopping, Pinterest makes it easy to shop for everyone on your list.  

Enter the Pinterest Shop: holiday collection, a list of this year’s most-searched holiday gift ideas on Pinterest. It’s a shoppable inspiration guide that links directly to retailer product pages where Pinners can go from inspiration to purchase. 

Aya Kanai, Head of Editorial Partnerships

“At Pinterest people come to us with a question, ready to explore, be inspired and find their answer. The holiday gift season is basically one giant question! What to get your loved ones (plus a little something for yourself) can be such a puzzle. The latest edit of the Pinterest Shop features hundreds of  items from a combination of small businesses, Black-owned brands and sustainable products. Inspired gifting this season means supporting meaningful brands and businesses where consumers can feel their purchases matter.”


When thanks just isn’t enough

From teachers to essential workers, there’s no shortage of people to thank this year and with searches on Pinterest for thank you gift ideas” +44%4 we’re making it easy to gift some gratitude with these trending products.



Home is where we all are

Going out is so 2019. Pinners are looking for ideas to make the most of this time at home with searches up for “cute loungewear 5.6x and “best poetry books” 2x. Offering everything from page-turners for voracious readers to super comfy essentials for avid streamers, this home-body haul will make long nights even more loungeable.



Level up your space

Pinners are searching for ways to gift some space upgrades with “gifts for plant lovers” 2x and “indoor hanging chair” 3x among top searches for home gifts. Perfect for plant-lovers, art-enthusiasts and the constant-redecorators, these gotta-have gifts will turn any house into a home.



Spend small, give big

Spend small, give big with clever yet meaningful “mini gift ideas” 2x. From cute hair accessories to skincare refreshments and more— be sure to scoop up these mini pick-me-ups as a thoughtful gesture.



The beauty enthusiast

Head-to-toe and ready to go. People are on the hunt for “best skincare products” +30% and “spa gifts” 2.7x. This edit boasts clean beauty starter kits and skincare for the budding MUA to scrubs and masks for every body (part).



Seasoned and amateur foodies

Meals to remember start with the right tools. With everyone becoming their own chef and at-home host, searches for “ceramic gifts” 3.5x are on the rise. Make their lives easier with barista-worthy pour overs, all-purpose cookware and more.



That kid magic

Gifts for the little ones don't have to be short on creativity. With increasing searches for “learning toys” +96% andkids wooden toys” 53%, we have gifts that are sure to keep your littles busy this holiday. Enter a world of whimsical wonder with these captivating toys for the kids.



Gen Zers and the hard-to-buy for

Shopping for this generation shouldn’t feel like finding a needle in a haystack. It's all about “aesthetic gifts ideas” 3.7x this holiday. Nail their aesthetic with this assortment of unique fashion finds, on-trend accessories and more.



Treat yourself

2020 totally owes you one. Why not find something for you while shopping for them? As people are traveling and going out less, they are looking to splurge a little on something special with searches for “luxury gifts” 3x.



The new adventurer

Pinterest searches for “hiking must haves” 2x and “outdoorsy style” 2x are up up up. Help weekend warriors answer the call of the wild with packs, quick-dry outfits and more. This roundup will have them well on their way to the next great escape.




1Increases are calculated by comparing normalized global searches in June 2019 to June 2020.

Increases are calculated by comparing normalized global searches in the month of August ‘19 to the month of August ‘20.