The Pinterest Holiday Shopping Report: Gift inspiration for everyone on your list


Pinners around the world wait for months with excitement for the beginning of the festive season (searches for festive inspiration start as early June on Pinterest), and millions turn to Pinterest for gift-giving (and receiving!) inspiration. To give you a head start, we’ve compiled the top picks based on what Pinterest shoppers are searching for, saving and buying for everyone – from the wellness aficionado to the sustainability adopters in your life.

With searches for personalised gift ideas increasing by +72%¹, sustainable gifts, travel kits and self-care package gift ideas are likely to jingle a few bells this festive season. 

In addition, Pinners are looking for ways to add a personal touch to gifts this year. One of the main ideas that people are searching for is ‘snail-mail gifts’ (346%)², to bring back the magic of the ordinary mail service. (Because nothing will ever replace the surprise of receiving a parcel, right?). Wrapping is also part of this process, and searches for how-to ‘gift wrap videos’ are up 80%.³

Whether it’s for a family member (dad Christmas gift ideas +644%), someone in your office (colleague Christmas gift ideas +244%), a friend (Christmas gifts for best friends +199%) or even your teacher (teacher Christmas gift ideas +1,890%)4, Pinterest has you covered. 

Need some inspiration? Check out our 2019 festive gift guide to see this year’s top trending ideas for all the different people in your life. 

Stocking stuffers for the sustainability adopter

Sustainability is no longer just a trend and is becoming a must-have throughout the year. What better time of year to support mission-driven companies and products than when you can spread the love to others (searches for sustainable gifts increased by 118%)? From green projects to social small companies (and not forgetting those gifts for plants lovers (+50%), check out these ideas:


Delicious treats for the food lover

Find the perfect gift for the foodie-est of friends, from the hot sauce aficionado to the hot chocolate connoisseur. While we all love food, everyone knows that one person with a particular interest in gourmet food. Impressing these folks is not easy, but there is life beyond pre-packaged baskets of gourmet food. Need some ideas?

Timeless treasures for the avid traveller

Travelling is, for many, more than a hobby – it's a lifestyle! And, although they tend to prefer experiences over things, this does not mean that they do not need some items that are essential for organising (or enjoying) a trip in the most relaxed way possible. Searches for travel-kit gifts increased by 41%, and whether it is for a solo trip, a getaway to the beach or an outdoors adventure in the mountains, Pinterest is full of gift ideas to pamper your most beloved globetrotter. 

Feel-good goodies for the wellness aficionado

Words like ‘mindfulness’, ‘clean eating’ and ‘detox’ sneak into the gift list this year, and are already part of the vocabulary for the health-conscious crowd. Do you have someone to get a wellness gift for this year? Then you’ll need some ideas for the top wellness gifts (+ 41%) to get them. Here’s some inspiration…

Thoughtful delights for the artsy ones

How do you get creative while thinking of a gift idea for the most creative person you know? Don’t despair! Even the most demanding minds can be surprised. Mix design with a little art and originality, and you will have the perfect gift. And if you need some ideas, check out these eye-catching ones:


Fun and educational gifts for the mini-creatives

The tiniest of gift receivers might be the most discerning, so look to Pinterest trends for the latest in child-friendly ideas. For example, searches for ‘indoor camping ideas for children’ are up 58%, ‘indoor tents’ up 89% and ‘children’s climbing wall indoor’ up 31%.

Beautiful stuff for the beauty buff

Perfumes and make-up sets are frequently among beauty bestsellers, as cosmetics are one of the most popular gifts to delight loved ones during the festive season. Help the beauty aficionado in your life stay bang on trend with some of these top gift ideas… 

Outdoorsy finds for those who just want to go offline

Whether they’re a weekend warrior or someone who like to get outside as much as possible, look no further for gifts for the hikers and campers in your life.

Literary treasures for bookworms

If you have a book lover in your life, you’ve probably lost track of which books they like this month or which ones they may already have in their collection at home. Check out the ideas below if you’re trying to avoid giving them a duplicate, or if you want to make their reading experience even better.

Last but not least: For your best self

If you have a book lover in your life, you’ve probably lost track of which books they like this month or which ones they may already have in their collection at home. Check out these ideas if you’re trying to avoid giving them a duplicate, or if you want to make their reading experience even better.


Amy Vener, Global Head of Retail Strategy

Pinterest is the starting place for people making shopping decisions across the entire shopping journey, from the first moment of inspiration to the final purchase. And it is regardless of whether it is a gift for them or for a loved one. Tools such as visual search can help people find creative and unexpected gifts and thanks to visual recommendations, they can view additional suggestions beneath any Pin for more shoppable ideas. They can also use Lens in the search bar by simply tapping the camera icon, snapping a photo of something or using a photo in their camera roll and Pinterest will suggest similar inspirations and even products that they can purchase. For brands, this means that it is time to get their campaigns ready for people looking for products like theirs, and help create a spike in sales.” 


Trends are calculated using normalized searches from July ‘18 to July ‘19 

Trends are calculated using normalized searches from Sept ‘18 to Sept ‘19