Pinterest Showcase

Calling all businesses on Pinterest! Now, when your customers visit you on Pinterest, you can greet them with a hand-picked showcase of the best ideas you have to offer.

The new rotating showcase sits right at the top of your profile, so it’s the first thing people see. You get to decide how you introduce yourself and how you shape the story of your business.


More control of what people see

When you’re on the web, you can choose up to five of your boards to feature. Update your showcase as often as you like to highlight what’s new this season, what’s on sale or whatever else makes sense for your business.


The same design across iPhone, Android and web

We’ve also given your profile a good winter clean, so now things look consistent across the web and our apps. The boards you showcase and the cover images you choose for each board – they look the same no matter where people choose to view your profile.


And a load of other improvements

Along with the bright new design, we’ve also made some updates to where things live. Now, when people visit your profile, they see a tab for your boards and a tab for your Pins – the things they’re most interested in. So if someone wants the total number of ideas you’ve saved, they can just switch over to your Pins tab. Meanwhile, the Pins you’ve liked, which other people don’t really care about, are only visible to you.

On mobile, your new showcase sits where the stack of your most recent Pins used to be. So, instead of starting people off with a random sample of your latest saves, you control what they see. We’ve also added a way for you to select new board cover images on your phone, so you can make adjustments when you’re out and about.

You’ll start to see these new improvements on the Pinterest website and apps from today. Come and visit your new profile on the web at fill your showcase with the best ideas you have to offer. 

If you need a little inspiration, check out the amazing showcases that BBC FoodJamie OliverMetro and Cosmopolitan UK have created. And, if you have any questions, you can always find answers in our Help Centre. Once you get your showcase up and running, you’re ready to start promoting your Pinterest profile in your marketing and on your website. So everyone can come and see what great new ideas you’re featuring today!


— Kate Allchin, UK Content & Community Manager, currently pinning to White Tile Kitchen