Get backstage access to New York Fashion Week on Pinterest
The most awaited month of fashion is about to kick off with New York Fashion Week. While this year’s edition will be a bit different with a mix of digital and in-person shows, these runways still remain invitation only. To give access to the Fall/Winter 2021 shows to all fashion lovers, Pinterest is partnering with Launchmetrics, the leading Brand Performance Cloud for fashion, luxury and beauty, to offer exclusive and fresh fashion looks during Fashion Week.
Beginning February 14th, Pinners will have easy access to videos from the runway, behind the scenes photos from Pinterest creators Erin Parsons, Patrick Janelle and Coco Bassey and designers Anna Sui, Rebecca Minkoff, Alice+Olivia and Candice Cuoco including interviews, collection reviews and street style ideas just by clicking on the Today Tab located at the top of the Pinterest home feed. Pinners will be able to have an instant peek at everything happening at Fashion Week as if they were there and without even searching for it.
It’s now even easier to take fashion runway inspiration to realway looks thanks to Pinterest’s visual discovery tools, like Pinterest Lens. Pinners can take looks from the runways and shop products right from the Pin. Just click “shop similar” to see related in-stock products.
Check out your Today Tab on Pinterest beginning February 14th to discover the best from New York Fashion Week.
Caroline Vazzana, Fashion Editor, Stylist
"I've been using Pinterest for years to help inspire my Fashion Week looks. Every season around this time I go on Pinterest and I start collecting images that truly inspire me. It's so great for someone like me who's exposed to tons of fashion images on a daily basis, Pinterest allows me to gather them all into one place and to reference them whenever I need. I love using Story Pins because it allows me to bring my community with me on my journey, especially during Fashion Week. I'm excited to share the experience with them and to show them what it's like during one of the most exciting times of the year."
Coco Bassey, Fashion Creator
“As a content creator, Pinterest has been one of my most-used tools since Day 1! I love using it to discover the latest trends in fashion and beauty, and the user experience makes it so easy to discover new brands and artists that I fall in love with! I save Fashion Week runway looks that I love to Pinterest for inspiration. It's always fun to connect with brands to let them know what I loved, so that I can have the opportunity to style those pieces in my way, or recreate the look for less with wardrobe items that I already own!"
Keita Moore, Celebrity Makeup Artist
“I love using Pinterest because it's a space for artistic people who are seeking inspiration and knowledge, which allows for me to share my own creative voice, vision, and talents. Being able to create style and beauty focused story pins, specifically for NYFW, lets me establish a theme to reference for an upcoming idea that I have or look that I want to try next.”
Candice Cuoco, Designer
"LIFE has definitely taken an interesting turn this past year and Pinterest gives me the inspiration I need. Not just while I design but also in life. Seeing other women win and create and share, lights a fire within me like no other. And when it comes to designing, it’s like having the ultimate library of DESIGN at your disposal. When I start to dream up my collection, the first thing I do is create a board with the 'mood' of the collection. I collect story pins, paintings, colors, fashion looks etc. It's where life has started for my collections for the past 8 years. It's my favorite ocean of creativity to swim in."
