2018 Pinterest holiday trends

Tis the season! Every year, people turn to Pinterest to plan for all of those upcoming celebrations and round out the year with family and friends. No matter where you live or what you’re celebrating, Pinterest has endless ideas on how to host a family-friendly gathering, create a fun dinner all of your friends will enjoy or execute an oh-so-merry holiday look for your next party.

Starting as early as July, over 62 million people come to Pinterest from all over the world to get ideas for the holidays. With over 235M boards created around holiday planning, Pinterest is the perfect place to find inspiration for any celebration big or small. And with features like board sections to help you stay organized, get ready to execute those holiday plans with ease. To help you get started, Pinterest has rounded up the top ideas that Pinners are searching for this year.

Cook up your next holiday creation

Tried and true

Here are the top ‘tried’ recipes loved by Pinners with thousands of photos, comments and tips to help you perfect your holiday dish.

A healthy twist

Healthy holiday recipes (+54%) are a Pinner favorite as they search for a fresh way to recreate some holiday favorites.

Small bites for a big crowd

Searches for party appetizers for a crowd (+695%) are on the rise, as Pinners specifically search for finger food ideas (+469%) to keep their guests satisfied one bite at a time.

Desserts worth celebrating

Whether you want to keep it (somewhat) healthy or choose to give in to that sweet tooth, nothing completes a holiday feast like a festive dessert. These top holiday dessert ideas (+286%) won’t disappoint!  

Signature sips

Pinners are getting creative with their pitchers. Batch cocktails (+32%) are the perfect way to make sure you’re not manning the bar(cart) all night. Set up some sips for guests to enjoy with these top saved recipes.

Very merry decor ideas

Get your home ready from the inside out with some of the top holiday decor ideas (+31%) on Pinterest.

Festive looks for every occasion

Whether you’re staying in for a family-friendly-feast or hitting the town to ring in the New Year, stay stylish with these holiday essentials no matter the occasion. Check out the top holiday looks (+146%) Pinners are searching for.  

*Pinners are planners! Trends are calculated using normalized searches from July '17 to July '18 and we saw these trends start to spike early this year

Trends are calculated using normalized searches from September '17 to September '18