The Pinterest Holiday Shopping Report: Gift inspiration for everyone on your list

Picture of 2 hands holding a wrapped gift

Pinners eagerly await the holiday season, with searches starting as early as June each year. Millions of people around the world turn to Pinterest to spark inspiration for the best gifts to give everyone on their list and to create their own wishlists. And while you’re searching for the best gifts for your family and friends, don’t forget the rest of the important people in your life: searches for “teacher Christmas gift ideas” are up +1890%1 and coworker “Christmas gift ideas” up +244%2.

We’ve rounded up some of the top trending gifts* to give based on what Pinterest shoppers are searching for, saving and buying. For everyone from the wellness aficionado to the mini-scientists or eco-conscious, you’ll find 100 gift ideas all under $100 for everyone on your list! (And we threw in a few splurges throughout, too.) 

*Gift ideas are all shoppable Product Pins which include a current price tag and link to checkout on the retailer’s site. 

Stocking stuffers for the eco-conscious

Sustainability is no longer just a trend, it’s a movement. For the parents, students or the gadget lovers on your list, score one of these eco-friendly gifts (searches for sustainable gifts increased by 118%3) and do your part to help planet Earth. 

Gifts for the cook in your life

Looking for inspiration for the chef in your life? Whether a professional or at-home cook, wrap up a few of their favorites and give them a basket of kitchen goodies (searches for “kitchen gift basket ideas” are up 34%). Pro tip: They can use Pinterest to learn how to master their new gadgets in no time (searches for “cooking recipes videos” +622%).

Timeless treasures for the travel lovers on your list

Whether the people on your gift list travel for work or fun, let them know you’re thinking of them as they head out to their next destination. With searches for “travel kit gifts” up 41%, Pinterest is full of ideas to treat all the travel lovers on your list to a gift they’re sure to love.

Looking to splurge? Give this cashmere travel wrap (White + Warren, $315) or an on-the-go gravity blanket (Gravity Blankets, $175).

Feel-good goodies fit for any wellness aficionado

Whether they find zen in the form of tea or hot yoga workout, give gifts your health-conscious friends will love. With searches for “wellness gifts” up 54%, themes like mindfulness are moving up to the top of wish lists this year. 

oil diffuser

Looking to splurge? Give them a Bedside Box (Love and Found, $118) that’s sure to brighten every morning, or go for the ever-popular chunky knit throw (Sarah Lou Co., $125).

Give the gifts any gardener would love

Pinners love to garden (searches for gardening videos are up +322%) so be sure to give the green thumb in your life gifts that will last year-round. And don’t forget the gardeners who prefer pets as plants (searches for houseplants indoor decor are up +921%) or like to bring the outside indoors (searches for indoor water garden are up +334%).

Fun (and educational!) gifts for the mini-creatives in your life

Parents, aunts, uncles, grandparents and friends all look to Pinterest for the latest in kid-friendly ideas. From indoor camping gear (searches for indoor tents are up 89% and searches for kids indoor climbing wall are up 31%) to brain teasers and gifts for game lovers, the kids on your list are sure to be happy with these gifts. 


Beautiful stuff for the beauty buff

With millions of beauty ideas on Pinterest, there’s truly something for everyone. We’ve pulled some of the top-shopped and most-searched products of the year (searches for MAC’s Diva lipstick are up 153% and searches for Colourpop’s eyeshadow palette are up 65%) that are sure to be a hit with all of the beauty lovers on your list.

Looking to splurge? Get the flat iron lover in your life the CHI Deep Brilliance Hair Iron (Ulta, $120).

Outdoor finds for those who just want to be offline

We’ve rounded up the best gifts to give the hikers, campers (searches for camping gift basket ideas up 33%, survival kit gifts are up 88%) and outdoor enthusiasts in your life. 

Looking to splurge? Help the hiker on your list stay stylish  with the CamelBak Fourteener Backpack (Backcountry, $130).

Give the gift of reading this year

For the book lovers on your list, we’ve pulled together a collection of titles and the totes to carry them in (searches for book basket gift are up +36%). If you're looking for reading suggestions, Pinterest can help you find the best book for your book lover by searching topics like "top books of 2019" or "children's book ideas." Go on and give the gift of reading this holiday season! 

Last but not least, gifts for you to be your best self

Because all that shopping can tire you out, we’ve rounded up some of the gifts we love… to give to ourselves. But if you’re so inspired, you can easily package a few of these up to give to the people on your list who could use a little extra self-care heading into the new year (searches for self care package gift ideas are up +134%).

image of French Press coffee maker

Looking to splurge? Treat yourself to a meditation box (Uncommon Goods, $125).

Amy Vener, Global Head of Retail Strategy, Pinterest

“Pinterest is the starting place for people making shopping decisions across the entire shopping journey, from the first moment of inspiration to the final purchase, whether it’s a gift for them or for a loved one. Tools such as visual search can help people in finding creative and unexpected gifts. And thanks to visual recommendations, they can view additional suggestions beneath any Pin for more shoppable ideas. They can also use Lens in the search bar by simply tapping the camera icon, snapping a photo or using a photo in their camera roll and Pinterest will suggest similar inspirations and even purchasable products. For brands, this means it’s time to get your campaigns ready for shoppers looking for products like yours, and help create a spike in sales."


Trends are calculated using normalized searches from July ‘18 to July ‘19

Trends are calculated using normalized searches from Sept ‘18 to Sept ‘19


You can find hi-res images here and learn how to embed the gift guide board widget on your website or article here.