The Pinterest Holiday Shopping Report: Gift inspiration for everyone on your list

Pinners eagerly await the holiday season, with searches starting as early as June each year. Millions of people around the world turn to Pinterest to spark inspiration for the best gifts to give everyone on their list and to create their own wishlists. And while you’re searching for the best gifts for your family and friends, don’t forget the rest of the important people in your life: searches for “teacher Christmas gift ideas” are up +1890%¹ and coworker “Christmas gift ideas” up +244%².

We’ve rounded up some of the top trending gifts* to give based on what Pinterest shoppers are searching for, saving and buying. For everyone from the wellness aficionado to the mini-scientists or eco-conscious, you’ll find 100 gift ideas all under $100 for everyone on your list! (And we threw in a few splurges throughout, too.)

*Gift ideas are all shoppable Product Pins which include a current price tag and link to checkout on the retailer’s site.

Stocking stuffers for the eco-conscious

Sustainability is no longer just a trend, it’s a movement. For the parents, students or the gadget lovers on your list, score one of these eco-friendly gifts (searches for sustainable gifts increased by 118%³) and do your part to help planet Earth.

Reusable silicone straws (Food52, $25)
Glass soap dispensers (Wild Minimalist, $25)
Compostable iPhone case (REI, $39)
Sustainable Home book (Terrain, $16)
Reusable sandwich wrap (Bee’s Wrap, $11)
KeepCup Cork Edition reusable cup ($26)
Eco-friendly bamboo watch (Arbor Army, $65)
Assorted bar soap set (Hand in Hand, $6)
French Market Bag (Boston General Store, $16)
Zero waste silk floss (Dental Lace, $12)
Reusable cloth napkins (Slow North, $18)

Gifts for the cook in your life

Looking for inspiration for the chef in your life? Whether a professional or at-home cook, wrap up a few of their favorites and give them a basket of kitchen goodies (searches for “kitchen gift basket ideas” are up 34%). Pro tip: They can use Pinterest to learn how to master their new gadgets in no time (searches for “cooking recipes videos” +622%).

Cookbook Stand (Crate & Barrel, $40)
Silicone colander kitchen accessories (Tac City Goods Co., $26)
Oil and Herb Infuser (Wayfair, $23)
White marble mortar and pestle (Cost Plus World Market, $8)
Collapsible insulated picnic basket (Bed Bath & Beyond, $90)
Global Taco Seasoning Kit (Uncommon Goods, $38)
Retro hot chocolate maker (Belk, $40)
The Floral Society's Canvas Market Tote (Food52, $57)
Rabbit Super Wine Aerator/Pourer (Crate and Barrel, $15)
Sous Vide Cooking Stick (Home Depot, $99)

Timeless treasures for the travel lovers on your list

Whether the people on your gift list travel for work or fun, let them know you’re thinking of them as they head out to their next destination. With searches for “travel kit gifts” up 41%, Pinterest is full of ideas to treat all the travel lovers on your list to a gift they’re sure to love.

Silk travel set (Free People, $95)
Carry-on cocktail kit (Urban Outfitters, $24)
40 Winks Travel Pillow (Etsy, $47)
Eatwith experience dinner (Eatwith, prices vary)
- Pro tip: Give a gift card from Eatwith and let them choose their own experience!
Moleskine travel journal (Wayward Collective, $30)
Getaway travel kit (ban.do, $20)
Portable phone charger (Target, $29)
Personalized technology organizer case (Birch Lane, $50)
Herschel carryon travel kit (Urban Outfitters, $30)
Gravity weighted sleep mask (Gravity Blankets, $50)

Looking to splurge? Give this cashmere travel wrap (White + Warren, $315) or an on-the-go gravity blanket (Gravity Blankets, $175).

Feel-good goodies fit for any wellness aficionado

Whether they find zen in the form of tea or hot yoga workout, give gifts your health-conscious friends will love. With searches for “wellness gifts” up 54%, themes like mindfulness are moving up to the top of wish lists this year.

Deep Sleep Pillow Spray (Anthropologie, $29)
Reversible yoga mat (Lululemon, $68)
- Pro tip: Throw in an eco-friendly yoga mat cleaner for year-round joy.
Assorted teas (Vahdam Teas, $25)
Just Breathe Spa Kit (Knack, $83)
Rise & Shine gift box (Foxblossom Co., $98)
Hippie gift box (Etsy, $49)
Mindfulness card set (Uncommon Goods, $17)
Tibetan singing bowl set (Etsy, $36)
Love and Lemons cookbook (Kohl’s, $35)
Ayurvedic daily super spice shot (Uncommon Goods, $33)

Looking to splurge? Give them a Bedside Box (Love and Found, $118) that’s sure to brighten every morning, or go for the ever-popular chunky knit throw (Sarah Lou Co., $125).

Give the gifts any gardener would love

Pinners love to garden (searches for gardening videos are up +322%) so be sure to give the green thumb in your life gifts that will last year-round. And don’t forget the gardeners who prefer pets as plants (searches for houseplants indoor decor are up +921%) or like to bring the outside indoors (searches for indoor water garden are up +334%).

Beech Wood Handle Watering Can (Terrain, $20)
Gardener chair and tool set (Bed Bath & Beyond, $56)
Gardener’s accessory set (Uncommon Goods, $20)
Rose gardener’s gift basket (Gardeners Edge, $88)
Water garden 2.0 (Apollo Box’s Home Decor & Gifts, $100)
Wooden plant stand (Gardener’s Supply Company, $80)
- Pro-tip: Use this as a plant stand or…. so many possibilities!
Tool tote (Gardener’s Supply Company, $40)
Floral Garden Weeder Gloves (Anthropologie, $14)
Gardening apron (Target, $40)
Succulent triangle planter ($20, Succulent Gardens)

Fun (and educational!) gifts for the mini-creatives in your life

Parents, aunts, uncles, grandparents and friends all look to Pinterest for the latest in kid-friendly ideas. From indoor camping gear (searches for indoor tents are up 89% and searches for kids indoor climbing wall are up 31%) to brain teasers and gifts for game lovers, the kids on your list are sure to be happy with these gifts.

Peg board set (Skoolzy, $16)
Geosafari Jr My First Microscope (Macy’s, $38)
Fat Brain Mini Squigz (Signals, $20)
Boon Cogs Water Toy (Kohl’s, $14)
Kwik Stix Tempera Paints (Michaels, $8)
Kids Teepee Portable Play Tent with Safari Projector and Tote (USA Toyz, $30)
HedBanz Jr. Family Board Game (Kohls, $15)
Rock wall climbing kit (BackyardCity, $50)
Catan Junior game (Macy’s, $50)
Kids on Stage Game (Walmart, $20)

Beautiful stuff for the beauty buff

With millions of beauty ideas on Pinterest, there’s truly something for everyone. We’ve pulled some of the top-shopped and most-searched products of the year (searches for MAC’s Diva lipstick are up 153% and searches for Colourpop’s eyeshadow palette are up 65%) that are sure to be a hit with all of the beauty lovers on your list.

Boy Brow grooming pomade (Glossier, $16)
Deep Condition & Repair hair care (LUS Brands, $44)
Subliminal Platinum Bronze Palette (Pat McGrath, $65)
Maelove glow maker (Maelove, $28)
Pantene Festival Hair Kit (Walmart, $14)
Balm Dotcom lip balm (Glossier, $12)
ColourPop eyeshadow palette (Ulta, $16)
Mini MAC lipsticks (Macy’s, $12)
- Pro tip: Grab a few of these and package them up for a gift that’s sure to please!
L’Oreal Voluminous Carbon Black Volume Building Mascara (Ulta, $9)
NYX Professional Makeup Sweet Cheeks Creamy Powder Blush Matte (NYX, $8)

Looking to splurge? Get the flat iron lover in your life the CHI Deep Brilliance Hair Iron (Ulta, $120).

Water bottle survival kit (Harrys Army Surplus, $20)
Big Haul 40 Duffel (REI, $45 and up)
NEMO Helio Pressure Shower (Moosejaw, $100)
Hydro Flask 32-ounce bottle (Nordstrom, $45)
Yeti Rambler Mug (DICK’s Sporting Goods, $25)
Rumpl Original Puffy Blanket (Evo, $99)
Camp Chef Cast Iron Set (Target, $90)
Stanley Coffee Percolator (Target, $35)
Fanny pack (Cotopaxi, $30)
Meal Kit to the Woods (REI, $38)

Looking to splurge? Help the hiker on your list stay stylish with the CamelBak Fourteener Backpack (Backcountry, $130).

Give the gift of reading this year

For the book lovers on your list, we’ve pulled together a collection of titles and the totes to carry them in (searches for book basket gift are up +36%). If you're looking for reading suggestions, Pinterest can help you find the best book for your book lover by searching topics like "top books of 2019" or "children's book ideas." Go on and give the gift of reading this holiday season!

Books Canvas Tote (Brooklyn Public Library, $25)
Pride & Prejudice Book Tote (Shop PBS, $34)
Squad Goals - Queens of African American Literature Tote Bag (Redbubble, $21)
Personal library kit (Knock Knock, $22)
More Than Words by Jill Santopolo (Penguin Random House, $25)
Women Rowing North by Mary Pipher (Bloomsbury Publishing, $24)
The Castle on Sunset by Shawn Levy (Penguin Random House, $29)
Queenie by Candice Cartie Williams (Target, $12)
Educated: A Memoir by Tara Westover (Aesop’s Fable, $28)
Just one more chapter T-shirt (Etsy, $20)

Last but not least, gifts for you to be your best self

Because all that shopping can tire you out, we’ve rounded up some of the gifts we love… to give to ourselves. But if you’re so inspired, you can easily package a few of these up to give to the people on your list who could use a little extra self-care heading into the new year (searches for self care package gift ideas are up +134%).

French press coffee maker (Crate & Barrel, $70)
Iced tea maker (Bloomingdale’s, $50)
2020 Agenda (Rifle Paper, $34)
Essential oil diffuser (Anthropologie, $80)
Cocoa vanilla essential oil blend (Eden’s Garden, $13 and up)
Self-Care Kit (Paper Source, $27)
Slip Silk Eye Mask (Free People, $50)
Gravity aromatherapy pillow (Gravity Blankets, $90)
Self-care sticker book (Paper Source, $13)
Aesop Resurrection Hand Balm (Mr. Porter, $30)

Looking to splurge? Treat yourself to a meditation box (Uncommon Goods, $125).

“Pinterest is the starting place for people making shopping decisions across the entire shopping journey, from the first moment of inspiration to the final purchase, whether it’s a gift for them or for a loved one. Tools such as visual search can help people in finding creative and unexpected gifts. And thanks to visual recommendations, they can view additional suggestions beneath any Pin for more shoppable ideas. They can also use Lens in the search bar by simply tapping the camera icon, snapping a photo or using a photo in their camera roll and Pinterest will suggest similar inspirations and even purchasable products. For brands, this means it’s time to get your campaigns ready for shoppers looking for products like yours, and help create a spike in sales."

Methodology

Trends are calculated using normalized searches from July ‘18 to July ‘19

Trends are calculated using normalized searches from Sept ‘18 to Sept ‘19

Images

You can find hi-res images here and learn how to embed the gift guide board widget on your website or article here.