Introducing following tab updates for more discovery

Earlier this year we launched a chronological following tab entirely dedicated to the people and boards you’re following. In continuing to respond to Pinner feedback, today we’re launching an immersive single Pin format for easy scanning from idea to idea. And, now just one tap on a Pin in the following tab will take you to directly to the website for more information from the creators, driving traffic to influencers, publishers and brands.

This gives Pinners control, as a platform where you can truly toggle between experiences - whether you want chronological or not, algorithmic recommendations or not, or a mix.

  • Fresh ideas: Because you’ll see Pins in the order they were saved, you’ll find the freshest content and seasonal trends here, for example Thanksgiving decor, fall fashion, and Friendsgiving recipes.

  • Holiday shopping: With more Product Pins, Pinterest becomes your holiday shopping gift guide, where you can use the following tab to scroll from in-stock product to next.

These updates are launching across mobile apps globally today.

Every day we serve more than 10 billion recommendations, and as a visual discovery engine, we’re focused on helping people find the best Pins for them across the app. For those who want to dive into all of the Pins from those they follow plus recommendations based on activity, the main feed will continue to have mixed content.

Image of Following Tab

In celebration of the updates, we’re sharing ideas for some top Pinners to follow in preparation for the holidays: