New! Visual discovery, all around the web

Last month we launched a new set of tools for visual thinkers: Instant Ideas, Shop the Look, and the beta version of Lens. Now anything you see on Pinterest, or capture with the camera in your Pinterest app, can kick off a search for great ideas—all without typing a single character.

Starting today, we're bringing that same visual discovery technology to the web at large. With the new Pinterest browser button, now any image on any website can be a jumping off point for discovering ideas on Pinterest.


Just hover and click to find related ideas

To start doing visual searches around the web, install the Pinterest button, currently available only on Chrome, more browsers coming soon. (Already installed it? Great! It should update automatically.)

Now when you visit a website, you just hover over any image and select the magnifying tool to instantly discover visually similar ideas on Pinterest.

Flashlight extension on Pinterest

Pro tip: To discover ideas inspired by a whole webpage, right-click the background and choose Search.


"Zoom in! Enhance!"

You can even search for specific items inside an image, like that one interesting chair in the corner of a living room. Just resize the selected area to pinpoint the part of the image you want to search.

Flashlight extension on Pinterest results

You can refine your results by topic using the Pinterest search guides. To go even deeper into your search, click any result and pinpoint whatever part of the new image you want to explore.

With visual discovery now available across the web, out in the world and throughout Pinterest, really anything you see can be a starting point for a search. We hope all these new tools help you discover even more ideas you love!

And if you have questions or run into trouble, please visit our Help Center for more details.

- Kent Brewster, front-end engineer, is currently discovering new takes on the ancient art of spoon carving