New ways to shop on Pinterest & discover retailers of all sizes
With so many at home these days, searches for shopping inspiration and supporting small businesses are on the rise. In the last two weeks, searches for “help small businesses” on Pinterest are up 3x compared to the prior two weeks, while searches for “home office setup” are up by 70% as people look for ideas to furnish their new work-from-home spaces. Searches for gifts for others are also up. In the past two weeks, there’s been a 4x increase in searches for “employee gifts” and searches for “care package ideas” have doubled.
One of the ways we want to help Pinners explore products for themselves, their home or loved ones is by making it easier to discover new brands, while bringing traffic to retailers small and big like Ruggable, Room & Board, Filson, The Citizenry, Made Trade, and Ansel & Ivy. 97% of top searches on Pinterest are unbranded, meaning people come to Pinterest to shop for generic terms and not specific brands, leveling the playing field for businesses of all sizes to be discovered.
Today we’re announcing new ways to shop right from Pins, on boards, from search, and through new browsable recommendations for home decor.
- Shop from a board: When a Pinner visits their home decor or fashion board, they’ll now see a Shop tab that shows products from or inspired by the Pins on their board. Just as if a shopping list has been created for their boards, Pinners will see in-stock products based on what they’ve been saving for a room or look.
- Shop from search: Beginning to roll out today, a new shop tab will appear on search, making it easy to shop in-stock products from a range of retailers when searching for terms like “spring outfits", "office decor", "kitchen remodel". We’ve also added price and brand filters to the experience.
- Shop from Pins: We’ve made updates to visual search to make it easier to shop products right from the Pin. Just click “shop similar” to see related in-stock products for looks and rooms.
- Style guides: When searching for home-related terms like “living room ideas”, browsable style guides will appear for home ideas in popular styles like mid-century, contemporary and rustic. These visual recommendations make it possible to explore trending styles and taste even when you don’t have the words to describe what you’re looking for. It’s like having an interior designer right in search.
We’re also working to make it easy to shop from retailers who have met our guidelines for a trusted experience, which is why we recently launched the Verified Merchant program. Now, Pinners will see a blue checkmark on the profiles of the growing number of verified merchants.
As we continue to make improvements to the shopping experience on Pinterest, we’ve increased the number of shoppable Product Pins by 2.5x since last year, while driving a total increase in traffic to retailers by 2.3x. And, the number of Pinners engaging with shopping on Pinterest has increased 44% year over year.
Brands interested in learning more about reaching shoppers on Pinterest can join a webinar today (April 7) at 11am PT/2pm ET with Pinterest’s Global Head of Retail Strategy Amy Vener, and find new videos with tips for success on our here. (Note: view a recording of the webinar here.)
You can find high resolution images here.
Methodology:
Pinterest internal data, US, February-March 2020.
97% of searches stat is from Pinterest internal data, US, Feb 2017
