Pinterest Celebrates Asian Pacific Islander Heritage Month


Asian Pacific Islander Heritage month is a time to celebrate cultures. This year, Pinterest is showcasing diverse voices and ideas by amplifying cultural celebration through Creators covering food, photography, beauty and fashion. 

Because Pinterest is a place for inspiration, we want Pinners and Creators to discover more inspiring and inclusive content on Pinterest. Working with our internal Asian community groups, we are highlighting and commissioning content from Creators like WEAREUPRISERS, Nadya Okamoto, and Kim Saira. Asian Creators will share Story Pins and content to spark inspiration on Pinterest.

Kim Saira, Pinterest Creator

"Celebrating API Heritage month is important to me, because it's important to see various Asian American experiences highlighted and celebrated, so we can learn more about our different cultures and who we are as people. I like using Pinterest because it gives me a chance to express myself and who I am as an Asian American artist and influencer. Pinterest also allows me to share ideas, view artwork by other artists, and read about other Asian American cultures, which I really appreciate." - Kim Saira

Tune in

  • Join us on May 21st as Pinterest hosts an Instagram Live session with Interior Designer Noz Nozawa and Fashion photographer Anthony Gomes. Join us @PinterestCreators Instagram to catch the conversation live! 
  • Don’t miss Pinterest’s very own Head of Content and Creator Partnerships Aya Kanai’s IG live on May 14 with Jenny Wang, PhD, Asians for Mental Health

For the month of May, the Today Tab, found at the top of the Pinterest home feed, will feature inspiration from Creators about Asian history and culture. The landing page will include content in celebration of API Heritage Month and include resources for the community and allies in support of #StopAsianHate. 

To further support Asian Creators and business, the May Shopping Spotlight will feature business and products from API-owned businesses. 

Judy Lee, Global Head of Experiential Marketing at Pinterest

“Inspiration begins with inclusion. As the world’s inspiration company, it’s important for people to feel like they belong on our platform by seeing people and content that resonate with them and more importantly reflect them. My personal taste is inspired in part by my Korean heritage, so finding content and Creators that reflect my culture is a key part of my creative process."

Pinterest will also support the following foundations and organizations through a two to one employee donation matching program: 

Supporting and celebrating Asian culture and heritage is part of Pinterest’s ongoing commitment to building an inspired culture.