Pinterest takes the best of offline shopping and brings it online

Shopping List

Today, we are announcing the expansion of our shopping features to Australia, Canada, France and Germany, offering Pinterest users the opportunity to shop right from Pins, on boards, from search, and from the inspiration they find in the real world using Lens camera search. Pinners will also be able to get inspiration from Shopping spotlights, which showcase expert recommendations and trends from influential fashion and home tastemakers as well as publishers.

People are already saving ideas and products they love on Pinterest, and we know that they’re over 7x more likely to purchase products they’ve saved (Pinterest Internal Data, May 2021). This is why we are launching Shopping List, a way for Pinners to have their product Pins automatically saved in one place, making it easier for them to come back and shop the items they’ve been eyeing when they’re ready to buy, just like they would in their favorite local shops. Pinners will also be notified when they can get a good deal on products they’ve saved with price drop notifications. Available first in the US and UK, Shopping List will be coming to Australia, Canada, France and Germany later this year.  

Pinterest is also expanding its newest suite of merchant tools to help retailers of all sizes, with the launch of the Verified Merchant Program in the UK, Australia, Canada, France and Germany, as well as of shop tab on profile, and product tagging in Australia, Canada, France and Germany.

In the US, UK and Canada, we will reveal  “The Goods by Pinterest”, a two week Shopping Spotlight that will give Pinners access to limited edition products exclusively sold through Pinterest from emerging brands such as Outdoor Voices (US), Olive & June (US), Lucy and Yak (UK), Charlotte Tilbury (UK) or Park and Fifth (CA). 

The Goods


Shopping on Pinterest is bigger and better than ever for advertisers, too. New research shows that giving people the time to consider and enjoy shopping like they can on Pinterest—vs. rushing them to purchase—results in significantly higher spend. People who visit Pinterest weekly outspent non-Pinners by 2x every month and have an 85% larger basket size. (Source: Dynata for Pinterest, US, 2021 Shopping for fashion and beauty among people who use Pinterest compared to people who don’t use Pinterest but use other platforms, April 2021) 

When advertisers add shopping ads to the mix, they drive 3x the conversion and sales lift, and twice the positive incremental return on ad spend (ROAS) (Source: Pinterest conversion lift meta analysis, global, 2020). Learn about our latest advertiser solutions, from collections ads that help people consider to conversion insights that help you understand what made them purchase.

People have always come to Pinterest to shop - they use Pinterest to discover new ideas and actively consider what to do or buy to bring those ideas to life. We want to help users to find products just right for them and feel confident that they've made a solid choice from reputable merchants with a seamless shopping experience. We’re excited that Pinterest users in more countries will now be able to go from inspiration to purchase anywhere on Pinterest, bringing us one step closer to our goal of making every Pin easy to shop.” Dan Lurie, Global Head of Shopping Products at Pinterest.

New Ways To Shop On Pinterest

Shopping List (New): This new shopping feature will allow Pinners to easily access all the product Pins that they have saved on Pinterest in one place and find key information such as price, reviews and shipping in an even grid to compare products and make purchase decisions. Pinners will also be informed of any price update on these products thanks to price drop notifications. (Only available in the US & UK, coming soon to Australia, Canada, France and Germany). 


Shopping List

Shop from search: When users come to Pinterest to search for ideas like "summer outfits", they'll find a shop tab with 100% shoppable results. Users can also shop by price and brand to find the right products for their style and price point.


Shop from search

Shop with Lens: Shopping with Lens connects real-world, offline inspiration to online ideas that can be shopped on Pinterest, powered by visual search. When Pinners see something that inspires them out in the real world, they can take a picture using the Pinterest camera and run a visual search for similar in-stock home decor and fashion products.

Shop Lens

Shop from Pins: We know that users are often inspired by the images they see on Pinterest and want to know how they can buy the items shown in the Pins. Now, when Pinners tap on a Pin they're interested in, we'll show products and shoppable categories that are featured in the image. Through visual search technology, Pinners can shop the aesthetic of the Pins that inspire them.

Shop from Pins

Product Pins: When users discover products they love, we'll show additional details like price, shipping, and reviews directly from the retailer so they can learn more and decide whether they want to buy. 

Shopping Spotlights: Shopping spotlights introduce expert-selected, trending content to inspire Pinners to shop and discover new brands. With the feel of a personal stylist and the look of an editorial magazine, shopping the latest trends has never been easier. We’re kicking the experience off with product picks based on Pinterest trends from publishers including Marie Claire in Australia and in France and InStyle in Germany.

Shopping Spotlight

Shop from Boards: Pinners can see a dedicated Shop section on their boards, featuring in-stock product ideas from and inspired by their saved content.

Shop from boards

New Ways For Merchants To Set Up Shop On Pinterest

Verified Merchant Program: We’ve launched the Verified Merchant Program with retailers like Culture Kings in Australia, KNIX in Canada, ROUJE in France, UNDGretel in Germany and M&S in the UK, who’ve met our qualifications for high quality products and website as well as positive customer service experiences. Verified Merchants will display a special blue checkmark on their profiles, and become eligible for increased distribution within high-intent shopping experiences and metrics like conversion reporting. Retailers interested in signing up for the program can learn more at


Shop Tab on profile: An updated profile enables merchants to transform their shop tab into a storefront with featured in-stock products organized by category, featured product groups and dynamically-created recommendations.

Product Tagging : With our product tagging feature, merchants can add inspirational images and tag them with shoppable products to connect users from inspiration to action.When Pinners close up on a Pin with tagged products, they’ll be able to see product details like title and price right in the scene, and can tap  the tag to visit the product Pin and learn more, making it even easier to shop the inspiration they find on Pinterest.

Product Tagging