Andréa Mallard, Chief Marketing Officer at Pinterest
“We all know time is our most precious resource and yet we give it up so freely to things that give us nothing in return. Pinterest is the invitation to reclaim some of that time. To explore with it, experiment with it and put purpose to how we spend it. As we think about how the next generation is manifesting every facet of their lives, this campaign emboldens them to do things that actually bring them joy.”
Pinterest enlisted award-winning creative agency, Droga5, to create a campaign that explores how Pinterest can expand people’s interests in ways they never saw coming. Global media agency Mediahub developed the media strategy and will manage the media buys, including Pinterest’s TV ad in the UK. The integrated campaign will run across the US and UK including high impact out-of-home, along with audio, podcast and provocative social ads.
This brand campaign accompanies a first-ever brand campaign in Japan also, launching this week focused on connecting with audiences and inspiring them to ‘find the ‘Pin’ on Pinterest to bring their own aspirations and projects to life.