Celebrating small businesses on Pinterest

Photo of 8 products sold on the Pinterest Shop (carpet, toy, earring, basket, bag, coat, toy giraffe)

To celebrate small businesses this holiday season, we’re launching the Pinterest Shop, your place to discover small businesses and shop their unique products. In this new profile hand-curated by Pinterest, you’ll find hundreds of shoppable Product Pins from 17 different small businesses.

Come grab a unique gift—something you won’t find at every other box store on the block—for your friends, your family or even yourself.

As peak holiday shopping season continues on Pinterest, the Pinterest Shop is another way to discover products crafted by mission-driven creators from across the country, including:

The Citizenry (Dallas, TX)—Founded by two college friends frustrated by the mass-produced goods offered by traditional retailers, The Citizenry highlights different work from artisans each season. 

FOUNT (Cleveland, OH)—This leather goods store first got its start when husband and wife Phillip and Jackie Wachter started making leather bags with a World War II sewing machine they found on Craigslist.

Etta + Billie (San Francisco, CA)—A skincare line for foodies, Etta + Billie offers everything from cold brew mint coffee scrub to grapefruit cardamom body oil. 

CurlMix (Chicago, IL)—CurlMix founder Kim Lewis signed her husband up for Who Wants To Be A Millionaire. He went on to win $100,000 and invest it their first business, offering non-toxic products for people with curly hair. 

Stasher (Emeryville, CA)—Frustrated by the plastic waste choking our planet, Kat Nouri invented Stasher, the first reusable silicone bag with a Pinch Loc seal that you can store, freeze and even cook in. 

And more! Hyggelight (Toledo, OH), The Neon Muse (Las Vegas, NV), Moon Picnic (Los Angeles, CA), Art of the Gentleman (Orlando, FL), Hart Studio (Charleston, NC), Future Glory Co (San Francisco, CA), Little Blue Olive (Vancouver, WA), Indego Africa (New York, NY), Yellow Owl Workshop (San Francisco, CA), Flyaway Bluejay (New York, NY), Swell Forever (Atlanta, GA), Aplat Collection (San Francisco, CA).

For our small businesses

Not only is Pinterest a great place for people to discover new products, it's also a go-to resource for small businesses. If you're a small business owner, Pinterest has what you need, from ways to reach customers near and far, to resources that help you run your business. 

Just some of the things business owners are learning about on Pinterest: Searches for “small business plans” are up 164% since last year, along with “small business marketing” (+181%), “branding inspiration” (+231%) and “packaging design” (+837%).

And if you’re looking for ways for your small business to thrive on Pinterest, here are some helpful tips:

  • Get started—Set up a business Pinterest account to get access to insights that help you better understand your customers on Pinterest, including what content they like most. 

  • Create content people love—Use beautiful photos of your product, highlight novel ways to use what you offer, and make sure to include detailed descriptions/hashtags. Remember that people on Pinterest plan ahead, so seasonal content should go up 2 to 3 months in advance.

  • Get all your products on Pinterest with Catalogs—Either turn your products into Pins one by one (don’t forget to include a link to where to buy your product!) or upload your entire catalog of products all at once. To make things even easier for customers to find your products, turn your Pins into Shopping Ads.

  • Customize things with Pinterest’s new business profile—Choose a seasonal video or image for your profile cover, something that highlights your brand for the holidays. Try organizing your Pins on different boards, organized into gift guides or by type of product.

  • Sign up for Pinterest Academy—It’s a free e-learning tool we designed for businesses new to Pinterest. You’ll get information on how to design Pins, inspire visual discovery and incorporate Pinterest best practices. Sign up here.

Want to be featured on the Shop?

We’ll continue updating the account with products from select businesses. If you’re interested in being considered to have your products featured in the Pinterest Shop, please