Pinterest is empowering women this season through the Pinterest Shop

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To celebrate International Women’s Day, Pinterest has launched a brand new Pinterest Shop collection featuring 25+ women-founded small businesses and hundreds of products all made, designed or imagined by women. 

In addition, for the month of March, Pinterest has created an International Women’s Day fund and will match donations from employees to nonprofits helping women succeed like the National Domestic Workers Alliance and the Global Fund for Women. Because when women succeed, we all do. 

Working women were disproportionately hit by the COVID economic fallout. Last December, women accounted for 100% of U.S. jobs lost that month. There are even talks of a “Shecession”. Now, more than ever, they need support. 

Mosaic of product images from Pinterest Shop

Supporting small business has always been at our core, and in light of the COVID-19 crisis, this is more important as ever. Over the last year, Pinterest searches for “support small business” increased by 4.5x¹ as Pinners look for individual makers and companies to shop online.

“As a proud first generation American, I have spent my childhood going back and forth to Japan to visit relatives. My language skills are far from perfect, but I can walk down the streets of Harajuku in Tokyo or Soho in NYC and it all feels like home to me. Around the world, working women were the most affected by changes we saw in 2020 and so we launched the International Women's Day Shop as a way to support and show our commitment to small businesses. Pinterest has always been the place to be inspired and discover new brands. We are thrilled to give these women-run businesses a platform to shine.” - Aya Kanai, Head of Content and Creator Partnerships, Pinterest. 

In this time of crisis, women are also turning to Pinterest to find inspiration on how to navigate change - searches for “women supporting women'' increased by 2x, searches for “small business plan” increased by 50x and searches for “start a business from home” increased 4x. Boards created by women for “dream jobs” have increased by 10x² as they are looking to find new jobs, start a business or shift careers.

A look at some of the brands featured

For this collection, Pinterest has curated hundreds of shoppable Pins from 25+ inspiring and mission-driven women-founded businesses from the United States, Canada, Australia, Germany, Argentina, Mexico, India and the United Kingdom.


Mosaic of products from Pinterest Shop

Paper London, founders Philippa Thackeray and Kelly Townsend (London, UK) 

  • British swimwear brand PAPER London proves that style and a clear conscience can co-exist. They use ECONYL, a 100% regenerated Nylon fibre made from recycled fishing nets and waste products found floating around the ocean to create their bathing suits. Since 2018, they’ve recycled the equivalent of 112,500 plastic bottles.

FANM DJANM, founder Paola Mathé (Manhattan, NY, US) 

  • Fanm Djanm, which means "strong woman" in Haitian Kreyol, was founded in 2014 as a collection of eight head wraps, which Paola Mathé sold directly from her apartment on the weekends. Today, Fanm Djanm has transformed into a headwrap collection and lifestyle brand that creates sustainably, focuses on community and serves to both empower and inspire women to live boldly. 

B. YELLOWTAIL, founder Bethany Yellowtail (Los Angeles, CA, US) 

  • B.Yellowtail is a Native American owned fashion lifestyle brand that has set out to share authentic Indigenous creativity with the world, while prioritizing economic opportunities for First peoples of Indigenous North America.

    Atom&Matter, founder Bethany Mota (Los Angeles, CA, US) 

    • Atom&Matter was founded by digital pioneer, author, designer and entrepreneur, Bethany Mota. The jewelry brand offers of-the-moment, sustainable, high-quality and accessible priced pieces, with each purchase benefiting Step Up and Pratham; two organizations dedicated to the mentorship of young women worldwide.

    Etymologie, founder Raquela Cheesmond (Montreal, Canada)

    • Étymologie is a science-driven skincare company on a mission for sustainable beauty. Developed by biochemistry and food science graduate, Raquela Cheesmond, her products combine organic certified botanicals with science-based active ingredients to give your skin the essential nutrients it needs –hydration, moisturization and protection. Certified cruelty-free and vegan. Formulated in Montréal and made in Rocky Mountain hugged Calgary, Alberta.

    Londre Bodywear, founders Ainsley Rose and Hannah Todd (Vancouver, BC)

    • Londre is inspired to create flattering, high quality swimwear with the lowest possible impact - recycling over 150,000 plastic bottles and turning them into pieces that celebrate all women and our planet. At the end of a bathing suit's long life, the material is able to be recycled. Creating positive change is at the heart of Londre. The company has raised awareness and funds for women’s health and environmental initiatives, donating over $10,000 to Amazon Watch and Yellow Hammer Fund.

    Press assets here 


    ¹Trends are calculated by comparing normalized searches in the month of January ‘21 to January ‘20; global. 

    ²Increases are calculated by comparing the number of newly created boards with the indicated titles in the month of January ‘21 to January ‘20; global, female audience.