Pinterest app screen

We want to give you a quick look at some of the improvements we’ve been making behind the scenes to the results you see in Guided Search.

If you do a lot of searching on Pinterest, you may already have noticed the results you’re seeing are better than ever. For example, say you’re looking for a new watch. Before when you searched Pinterest for “watches,” your results would include mostly women’s timepieces. But now, men will see Pins and guides inspired by what other guys have Pinned, and everybody’s results should feel a lot closer to what they’re looking for. Of course if you ever want results for another gender, like if you’re shopping for a gift for someone else, you can always use the guides to fine-tune your search.

These customized search results appear for thousands of different search terms. The next time you’re on Pinterest, try searching for hairshoes or health and see for yourself how spot on your results are. (Not getting the results you’re looking for? Make sure you’ve selected your preferred gender in your settings.)

And that’s just the tip of the iceberg. We’ve got lots more improvements coming your way. Check back soon for more announcements!


—Pei Yin, Engineer, currently Pinning to Ships.