Summer 2018 fashion and beauty trends

Say “bye bye!” to dark clothes and dramatic blowouts for the next three months. Summer is here and it’s all about fun prints, bright colors, and lazy-hair beauty hacks!

With over 21B fashion and 8B hair and beauty Pins, Pinterest is the perfect go-to for the ultimate summer style and beauty inspo. We’ve rounded up some of the top trending looks and hacks to keep you feeling ultra-cool all summer long.

Prints, textures & silhouettes


  • Beautiful in batik: Like watercolor for your clothes, batik prints (saves +406% YoY) are a fun way to add a pop of color and prints to your wardrobe!

  • Crop it like its hot: Whether your bottom of choice is high-waisted shorts or a flowy skirt, cropped ribbed tops (saves +50% YoY) are a versatile way to show off that summer tan!

  • Aloha Friday: Why limit tropical prints (saves +182% YoY) to one day? Wear your fave florals all summer long!

  • Linen FTW: Linen jumpsuits (saves +53% YoY) are the secret way to stay cool, comfy, and stylish throughout the summer months!

  • Cover it up: Too hot with a jacket but cold without it? Embroidered kimonos (saves +80% YoY) are the perfect way to cover up and still stay cool.  

  • Orange is the new black: Orange (saves +190% YoY) is the color of the summer! Work it into your summer styles through orange sunglasses (+154% since January 2018)!

  • Ditch the pants: Wrap-around skirts (saves +152% YoY) are the easiest way to dress up any look this summer!

  • Go wide: Feel light as a feather with wide leg crops – the fun colors and patterns are endless (saves +45% YOY)!


  • Hip to be square: Dress up your summer BBQ look with square-toed shoes (saves +110%YoY)

  • Balmy weather ready: Slide into all things comfy and beachy cute especially since rattan shoes with a rustic flare are in (saves +98% YoY)!

  • Slide into summer: With styles made out of leather, plastic, and fur, slide sandals (saves +44% YoY) are the perfect flats for summer shindigs.

  • I like to mule it, mule it: No pedi, no problem! Espadrille mules (saves +67% YoY) are airy and lightweight, making them the ideal summer swap for sneaker-wearers.


Bags & accessories

  • Min-eye me: From the catwalk to the boardwalk, it’s no surprise that micro-sunglasses (saves +1305% YoY) are majorly on the rise!

  • Dangle it: Acrylic earrings (saves +143% YoY) will give any outfit a touch of mermaid flare with their opaque, seaglass feel!

  • Beach bag 2.0: It’s no wonder that woven handbags (saves +573% YoY) are on the rise! These totes are versatile enough to go to the beach, hot summer pool party, or backyard BBQ!

  • Not your mom’s visor: Protect yourself from the sun while still looking chic AF with a wide brim visor (saves +98% YoY)

Hair & beauty

  • No-bump bun: Rock a lazy-girl bun without ruining your blowout. Spiral hair ties (saves +2198% YoY) securely hold your hair up without leaving a kink in your locks!

  • Wet and wild hair: Go natural with air dried hair (saves +166% YoY) and let the summer heat set those locks (Psst, this is from our Pinterest 100 trends!)

  • Protect your part: Love having a part, but hate the inevitable burn? SPF hair mists (saves +52% YoY) are an easy way to keep your part protected while out in the sun!

  • Skin brightening win: Get your skin warm weather ready and exfoliate with body polish (saves +199% YoY) to leave skin radiant.

  • SPF, please: Natural sunscreens (saves +121% YoY) are trending as people search for the perfect skin protector to layer under their makeup. Tinted sunscreens (+157%) are also a Pinner favorite as the summer creeps closer.

  • Save your smooch: Lip balms with SPF (saves +304% YoY) are a great way to keep lips hydrated and protected.

  • Au natural: The right coverage is necessary as days heat up and we are seeing Pinners take a natural approach when it comes to their underarm essentials. Saves for natural deodorants (saves +116% YoY) are on the rise.