The Pinterest Shop launches sustainable collection featuring small businesses

Images with 8 products from the Pinterest Shop

Supporting creators, makers and small business has always been at our core, and in light of the COVID-19 crisis, this is more important now than ever. Over the last few weeks, Pinterest searches for “support small business” have increased 351% as Pinners look for individual makers and companies to shop online1

In honor of the 50th anniversary of Earth Day, we’re launching a brand new collection of products from sustainable brands on the Pinterest Shop. Since the Shop’s November launch, it’s provided a convenient place to discover one-of-a-kind businesses and shop unique products. 

The latest curated collection features hundreds of shoppable products (click Pin to go straight to checkout on the retailer’s site) from 21 small and medium-sized businesses. To mark the launch, Lauren Conrad has curated her own board of favorite eco-friendly products from her brand The Little Market. 

We know Pinners are looking to do their part too, with searches for "eco-friendly living" (+93%), "zero waste products" (+108%), and "sustainable gifts" (+73%) all on the rise2. It’s time to shop small and feel inspired!

These companies are mission-driven and are creating sustainable products across the country:

Lauren Conrad, The Little Market

The Foggy Dog Think dog beds and toys stuffed with 100% recycled fiber spun from plastic bottles that would otherwise be destined for landfill.

Made Trade Cayley Pater and Andy Ives have been part of the conscious consumerism movement since they first met at the University of North Carolina in 2005. They saw an opportunity to make exceptionally made, ethically sourced products more easily accessible while also helping social enterprises tell their stories.

No Tox Life Born from a desire to provide natural, toxin-free vegan body care to help people live a cleaner, greener lifestyle, this mother/daughter team uses the highest-quality ingredients. They also use sustainable, plastic-free packaging like paper tape, brown recycled cellulose (plant fiber) for padding, and biodegradable packing peanuts.

Mio Founded by two brothers with the objective of merging business rigor with environmentally and socially progressive design, Mio products are responsibly made in the US from upcycled and certified recyclable materials. Products are designed so that the recyclable and biodegradable components can be easily separated. 

ILIA Beauty Clean beauty line ILIA Beauty lets U.S. customers mail in up to 5 empty beauty products per month—theirs or another brand’s—and they will break it down responsibly, so it doesn’t end up in a landfill. 

Siizu A small fashion label with a big vision, Siizu makes 100% organic and eco-friendly fashion at an affordable price point. All materials are 100% natural and sustainably grown, and contain no polyester or toxins. 

Prosperity Candle Imagine a social enterprise that supports refugees and artisans through candles created using all-natural soy & coconut waxes, pure cotton, and wood wicks. Each candle sits in a beautifully crafted vessel that can be refilled or repurposed.

The Little Market Founded by Lauren Conrad, The Little Market sources through artisan groups and social enterprises with sustainable practices like using recycled and locally grown materials. As a nonprofit and fair trade shop, The Little Market prioritizes eco-conscious practices in every step of our process,” says Conrad. 

For the small (and medium-sized) business owner

Pinterest is also a fantastic resource for small and medium-sized business owners looking for ways to reach more customers and help run their businesses. 

  • Last year, we launched Catalogs, where brands can upload their latest product feeds and turn them into shoppable Pins. When retailers upload their catalogs, it becomes easier to find retailers you love as well as to discover new ones. This is known as ‘Visual product discovery’ and we’re continuing to make updates so you can shop easier (go from Pin to purchase) from anywhere.
  • We’ve also launched our Verified Merchant Program, a new verification program that makes it easy to identify merchants who’ve met our guidelines, and gives retailers with high quality practices access to increased discovery and distribution and metrics like conversion reporting. Pinners will see a checkmark on the profiles of merchants in the program, so they’ll know they’re browsing and shopping from a brand that meets our guidelines.
  • Pinterest Academy, our free e-learning tool, also offers a range of lessons and tips to help small businesses get a better handle on how to use Pins for their business.

We’ll continue updating this collection with other notable businesses as we discover them, and if you’re interested in being considered, please share your small business story with us. 

You can also visit our business site for some tips on how to help small businesses during these trying times.


Percent increases are calculated using global searches over the two week period of 3/4/20 - 3/17/20 compared to the two weeks prior (2/19/20 - 3/3/20). 

2 Percent increases are calculating using global normalized searches from March '19 to March '20.