Save button on screen.

Pinterest has always been the save button for the internet, and today we’re making it official. Now when you go to save ideas, you’ll see the “Pin it” button says “Save.”

It’s a small word change, but it’s such a huge part of the Pinterest experience, we wanted to let you know a bit more about the thinking behind it.


“Save” makes more sense worldwide

Now that more than half of people who use Pinterest are from outside the United States, we’ve been working harder than ever to make sure our app and website are easy to use no matter where you live or what language you speak. Unfortunately it turns out that the notion of “Pinning” ideas doesn’t always resonate with everyone around the world.

So we decided to test what would happen if we swapped our Pin It button for the more utilitarian Save instead. We were amazed by just how many new Pinners started saving ideas on Pinterest, especially people from outside the US.

In spite of the impressive numbers, we still really struggled with the decision to make the change. We have a lot of love for our Pin It button, which has served us well for so long. But the most important thing is for Pinterest to feel welcoming to everyone, and that’s why ultimately we went with the more understandable Save.


Why we’re so happy about more people saving

Having more people around the world saving ideas to Pinterest is great for everyone, because it means a wider and richer selection of Pins to explore—more authentic Japanese recipes, more French street styles, more Scandinavian parenting hacks.

Also the more people who save ideas on Pinterest, the more people there are going out to try those ideas in their lives. And really, that’s what Pinterest is all about: Helping people discover and do things they love.


It’s also easier to find more ideas to save

Along with our new Save button, we’ve also improved the Pins themselves. Now you can see all the boards people have saved the Pin to across Pinterest, giving you even more places to find fresh ideas.

Pinterest app screen

We hope these updates make Pinterest more welcoming for everyone—old-school Pinners and first-timers, outside the United States and in.

-Steven Walling, Product Manager, currently saving ideas to Tiny House Living