Top Pinterest Gift Trends for 2018

Gifting Trends 2018

Stuck on what to get the special people in your life for the holidays? More than 62 million people come to Pinterest to get ideas and find the perfect gifts for the holidays, and millions are creating Pinterest boards as their ‘wish lists’-- saving gift ideas to share with family and friends.

Below is a peek into some of the top trending gift ideas to shop or DIY this holiday season. Also, check out Pinterest’s 2018 holiday gift ideas board for these ideas and more! #ProTip: Pinterest recently made hundreds of millions of Pins shoppable. If you see a shopping tag icon on a Pin, you’ll know it’s in stock on the retailer’s website.

For the One Who Wants to Savor the Moment

Experiential gifting occasions are looking up for 2018. We’ve seen gift baskets rising in popularity (“movie night gift basket diy” +257% YoY in searches) as Pinners plan creative ways to gift special moments during the holidays, such as:

For the One Who’s an Unsung Hero

We’ve seen spikes in searches for “work spouse” gifts this year (“coworker Valentine’s Day gifts” +4100% YoY in searches), and Pinners are loving these personal tech products for their colleagues, as well as teachers, clients and other "unsung heroes" who make a big difference:

For the One Who Needs Just a Little Sparkle

From dainty and delicate to earthy, PInterest is seeing a 37% YoY spike in saves for natural jewelry among gift givers. Top trending pieces that are sure to add the right amount of sparkle to that stocking:

For the One Who’s a Home Decor Lover

We all love daydreaming about home decor and that’s a fact—home decor gifts have seen a 123% year over year increase in saved ideas! When it comes to gifting, warm-toned, decorative objects like brass kitchen hardware, terracotta candle holders, crochet blankets, fairy lights and copper kitchen utensils are trending up.

For the One Who Needs More ‘Me’ Time

Anything related to wellness is bound to jingle some bells this holiday season—saved ideas in this category have grown 231% year over year! Top trending ideas include workout and relaxation gear, essential oils, hydration jugs, shower melts and aromatic playdough. Here are some of the top trending wellness products:


Our insights team dug into gift-related searches and saves from January - June 2018, and compared them to January - June 2017.