What's Hap-Pin-in': February 2019


It's getting cold out there! We've got the latest ideas on winter ski travel and indoor activities for the kids. And, as the new year is still pretty new, we have some tips on decluttering for a fresh start. We also give you a sneak peek at our upcoming story on sustainability below. Keep an eye out on our Pinsights newsroom for the full report!

Declutter your Life

Minimalism. Decluttering. KonMari method. With the hit show "Tidying Up with Marie Kondo," these searches have spiked on Pinterest since the start of 2019. More and more people are looking for ways to keep the house tidy, spark more joy and have less cluttered lives.

Searches on the KonMari decluttering method have raised to 710% globally since last year. Here are some of the top ways that Pinners are looking to the Eastern Zen mindset of letting go:

Plan the ultimate ski vacation

Winter is still in full swing and it’s time to start planning a snow vacation for the books. Take it from top Pinner Erin Hiemstra of Apartment34:  “Pinterest is one of the first places I go to search for travel destinations. I’m drawn in by a gorgeous image that leads me to a fresh destination. I often look at other Pinners’ travel boards to see what they’re saving. I love that I can use sections to segment summer destinations from winter or US travel spots from international.”

We rounded up some top winter destinations and ski essentials in order to take advantage of the snow covered peaks this season.

Top global ski destinations Pinners are loving

  1. Niseko, Japan
  2. Aspen, Colorado
  3. Tarentaise Valley, Savoie, French Alps
  4. Swiss Alps
  5. Trysil, Norway

“I take an annual ski trip to Montana. It’s a little off the beaten track but absolutely beautiful. I’ve yet to Pin it because I don’t want it to get too discovered!” Erin Hiemstra of Aparment34

Fave ski essentials from Pinterest and Erin Hiemstra of Apartment34

  1. Women's Sperry® for J.Crew Shearwater boots
  2. Norma Kamali Sleeping Bag oversized shell coat
  3. Giro Adult Ledge MIPS Freestyle Snow Helmet
  4. Women’s guardian etip gloves

ProTip: Plan the perfect getaway with friends

Kick off that group board with your besties, save some ideas for the perfect winter getaway, and get ready to hit the slopes.

Ski on Pinterest

Go green: sustainable lifestyle tips inspired by Pinterest

With the climate in mind, people on Pinterest are ready to reduce, reuse and recycle. Searches for sustainable gifts (+126% YoY) and sustainable fashion brands (+49% YoY) are seeing natural growth (which is no surprise considering that zero waste travel (+74% YoY) was a Pinterest 100 trend)². Be sure to look out for more ways Pinterest is inspiring people to live more sustainable lives, with updates posted to our Newsroom on March.

Sustainability on Pinterest

Making beauty searches more inclusive

Of the top 100 search terms related to "skin" in 2018, 58% included a skin color or tone, such as dark skin, medium skin, pale skin, brown skin, and skin tones such as olive and cool. With this in mind, as well as feedback from Pinners like Priyanka, we launched skin tone ranges, most recently on mobile. Which means, Pinners can filter by skin tone ranges when searching for hair and makeup ideas, for more personalized results.  Check out our Newsroom for more information.

Skin tone ranges on Pinterest

When there’s snow way to go outside

Polar vortex. Ever heard of it? For those who can’t quite escape to the great outdoors (or even your own backyard) this winter, Pinterest has rounded up some top trending ideas that will keep you (and the kids!) from going stir crazy. Check out our Indoor winter escapes board for these ideas and more.

  1. A canvas of color: this incredibly simple tissue transfer art is as easy as it is fun
  2. Calling all paperfolders: Learn something new that the whole family can enjoy with these origami cubes
  3. Flakey fun: Create some snowflakes of your own with some salt painted snowflakes 
  4. Do it yourself: get creative with some ingredients you already have in your pantry and make some homemade playdough
  5. Game, set, match: try some balloon tennis that is sure to be a hit
  6. Let is snow: Transform a traditional favorite and add some of that fresh powder with snow slime
  7. Bring the outdoors in: make the most out of all that snow with snow painting
  8. Bake-it-off: cook up some self care with bread baking +413%²
  9. The great indoors: Get the kids moving and exploring with a color scavenger hunt
  10. Get your stretch on (this one’s for you moms!): get your workout on indoors with a band workout +1913%²
Pinterest indoor activities for kids


¹All trends throughout this Newsletter are calculated using normalized searches from December '17 to December '18

²P100 trend increases are calculated using normalized searches on each trend from January - September 2017 to January - September 2018