What's Hap-Pin-in': December 2018


Winter is coming! Some enjoy the shorter days by cozying up on the couch or indulging in festive decorations to brighten up the home, and some travel to warmer climates. We might also call winter the “season of love,” as engagement searches on Pinterest are highest this time of year. Whatever your pleasure, read below for trends on travel, engagements, and Noon Year’s, and be sure to check out our Newsroom Posts on Holi-Yay and Gifting Trends!

Find Your Winter Adventure

With more than 4 billion travel ideas saved to millions of boards, Pinterest is the place to find inspiration for all of your winter travel experiences. And it seems that Pinners are starting to choose more adventurous travel. Searches for “adventure travel” have increased by 556%, while "solo travel" searches have remained flat. Below are this year’s top winter travel trends and destinations.

The top adventurous travel ideas

Fairy tale places +314%
Swimming holes +260%
Abandoned amusement parks +185%
Tree tunnel +145%
Cave diving +143%
Scary bridges +115%
Ice storms +103%

scary bridge

Trending winter holiday getaways

Tuscany +1657%
Paris +1340%
CoCo Cay, Bahamas +841%
Czech Republic +723%
Portugal +594%
United Arab Emirates +500%
Curaçao +434%
Norway +376%
Budapest +322%
Philippines +306%


Pop-Pin’ the Question: Tables are Turning

It’s engagement season! Every year, searches for engagement ideas increase an average of 40%² from June to January. There have been more than 111 million searches on Pinterest related to engagements, from proposal ideas to rings and photoshoot ideas. Our fave trend this year? Women are turning the tables and looking for inspiration to do the proposal themselves (+336%). 

Read on below for more trends, and make sure to check out our Put a Ring On It Board!


Tables are turning

Women are searching for ideas to propose to their partners
Women propose to men ideas +336%
Unique lesbian proposals +1352%

women propose

Put a ring on it!

Alternative stones on the rise
Emerald with yellow gold +317%
Black diamond +200%
Ruby with rose gold +104%

Fresh Styles
Edwardian +476%
Natural +410%
Minimalist +159%

Diamond Types
Asscher cut +1344%
Double halo +991%
East to west +111%

diamond ring

Photoshoot beauty inspo 

Hair, makeup, and nails for the big shoot 
Fishtail french braids +2091%
Low bun +1872%
Icy makeup +384%
Natural cat eye +263%
Soft white acrylic nails +5066%
Neutral nails, rose gold sparkle +1292%

Photoshoot ideas: no "delete that!"

Why be so serious? We’ve seen an increase of 586% in “humorous engagement photos

Pinners want to include the aesthetic of the seasons by dressing in flannel +630%, setting the scene on a fall beach +224%,or accenting with a Christmas tree +153%

Some like nature, some like city life. Mountain engagement photos are up 320%, while some are heading to San Francisco for their special shoot (+196%)

Noon Year’s: Ring in 2019 with the Kiddos!

Just because you’re a busy parent doesn’t mean your New Year’s Eve has to be planned around the ball drop. This year, ring in 2019 with the perfect daytime party for you and your littles. Who needs to wait until midnight? Searches for “noon year's eve party for kids” are up 132% on Pinterest as parents look for ways to create the perfect kid-friendly celebration. 

Read on and check out our 2019 “Noon” Years Eve board for some top trending ideas on Pinterest and let the 2019 NYE party planning begin.


Product tip: Pinterest for holiday wishlists

Give a subtle (or not-so-much!) hint for what you want this year by saving your favorite products this season and sharing the board to take the guesswork out of shopping for your loved ones. Keep your own shopping organized with a secret board with sections to save ideas for the special people in your life. When you see a shopping tag and price on a Product Pin, you’ll know it’s in stock and shoppable in just a few clicks.


¹All trends throughout this Newsletter are calculated using normalized searches from October '17 to October '18
²Increase in engagement searches is an average of June '16 - Jan '17 and June '17 - Jan '18