What's Hap-Pin-in': October 2018

Welcome to Pinterest’s first What’s Hap-Pin-in’ Newsletter! You may have heard we just crossed a major milestone – we now have 250 million users exploring over 175 billion Pins. That’s a whole lotta data. Every month, we will bring you the latest insights and trends on Pinterest. With the start of fall, we are celebrating unity on Pinterest, popcorn cardigans, sweet potato vines, fire pits and whisky pies.

Unity on Pinterest¹

With midterm elections around the corner, we had to wonder -- do red and blue states Pin the same? The answer is yes. Something that gets lost in this political climate is how fundamentally similar we are at our core. On Pinterest, we're all thinking about what to cook for dinner tonight, what to do with our kids, or how to spruce up our home. Regardless if you're in California or Idaho, the Instant Pot craze, which started on Pinterest, knows no political boundaries. If you live in Connecticut or Alabama, short hairstyles are all the rage. Differences on Pinterest are more about preference for recipes, like hamburger or turkey meat for your burger. Check out the map above to see what’s left or right.